The Best Real Estate Brokerages in Jacksonville

If you’re looking to sell your Jacksonville home, partnering with a trusted local real estate agent is one of the best tools you can add to your arsenal. The real estate market in Jacksonville is competitive, and selling a home is a complex process. Parterning with one of the best real estate brokerages in Jacksonville can help you demystify the process and get you the best value for your property when it hits the open market.

As of February 2025, the average days on the market in Jacksonville, that is, the time it takes for a home to sell once it has been listed, is 66 days.

Homes typically sell for a median of $388,098, a less than 1% decrease from the previous year.

This guide will provide you with a list of local trusted agents and brokerages in your area who can help you sell or buy your dream home today.

Consult With a Top-Performing Jacksonville Agent

It takes just two minutes to match you with the top-performing real estate agents in your Jacksonville market. Our data shows that the top 5% of agents in the U.S. sell homes quicker and for as much as 10% more than the average agent.

What is a real estate brokerage?

Real estate brokers are professionals with additional training and are licensed to run their own businesses, called brokerages. Agents without a broker’s license must work under a brokerage to legally buy or sell property and typically do so as independent contractors. Most brokerages make money by taking a portion of the agent’s commission from each successful transaction.

Since brokerages profit from agents’ success, it’s in a brokerage’s best interest to support its agents. For sellers, it’s important to consider the kinds of support that a brokerage provides its agents.

This support can often include training, access to large marketing networks, the latest technology, or a large support staff.

Why work with an agent?

There are several reasons why you should consider working with a real estate agent when selling your home rather than selling on your own.

According to the National Association of Realtors, one of the biggest reasons is that selling your home “for sale by owner” will typically net you less overall profit than selling through an agent—23.5% less on average. FSBO homes sold for a median price of $310,000 last year. In comparison, homes sold with the assistance of a real estate agent had a median sale price of $405,000. That’s a difference of $95,000.

Additionally, a real estate agent can help you get more money for your home sale but can also help you wade through a lengthy and complicated sales process.

An agent is an advocate for you and your property, and they can provide insight into their local market or assist you in finding a real estate attorney who can deal with any unexpected complications that might occur.

List of Top Brokerages in Jacksonville

Not all brokerages and agents are created equal, and there are countless options to choose from. Rather than wade through an endless list of companies, we’ve compiled a list of some of the top real estate brokerages in Jacksonville, along with some top real estate agents, for you to consider on your home-selling journey.

Keller Williams Realty Atlantic Partners Group

According to Real Trends, Keller Williams Realty Atlantic Partners Group is a brokerage based in Atlantic Beach, Florida. It is a Keller Williams affiliate and has 911 active licensed agents across seven residential sales offices.

CC Underwood is a top real estate agent who leads the Selling With CC team, partnered with Keller Willaims Realty Atlantic. She has over 15 years of real estate industry experience and is an expert in selling single-family homes across Jacksonville and surrounding markets.

Coldwell Banker Vanguard Realty

According to Real Trends, Coldwell Banker Vanguard Realty is a brokerage based in Orange Park, Florida. They are a Coldwell Banker affiliate with 339 active licensed agents.

Tobin Bossola is a top real estate agent with over 15 years of experience serving clients across Jacksonville and surrounding markets. Tobin is an expert in condo transactions, having completed 107 more condo sales than the average agent.

Watson Realty Corp.

Watson Realty Corp. is a LeadingRE affiliate headquartered in Jacksonville. According to Real Trends, it has 1,054 active licensed agents across 45 residential sales offices and serves clients in Florida and Georgia.

Dawn Gaffney, who leads the Dawn Gaffney Team, is a top real estate agent with Watson Realty Corp., serving clients across Jacksonville and surrounding markets. Dawn is known for getting the job done, selling more sales than the average agent by 6%.

HomeLight’s Buy Before You Sell Program

Let’s say you’re ready to sell your current home, but your dream home pops up unexpectedly. You don’t want to wait for your current home to sell as you might miss out on a great opportunity, so what can you do?

Enter HomeLight’s Buy Before You Sell Program. This program lets you leverage the equity in your existing home so that you can move into your new forever home without delay.

Here’s a quick look at how it works:


Start Making Offers Without Waiting to Sell Your Home

Through our Buy Before You Sell program, HomeLight can help you unlock a portion of your equity upfront to put toward your next home. You can then make a strong offer on your next home with no home sale contingency.

Ready to sell your Jacksonville home?

Selling your home can be a scary and complicated process, but don’t worry—HomeLight is here to help.

Whenever you’re ready to get started, HomeLight can connect you with a top real estate agent in your local Jacksonville market. We’ll help you find the best agent in your area—one equipped with the expertise to build a selling strategy that works best for you, whether you’re selling an inherited home or relocating for your next journey as a homeowner.

Editor’s note: This post is for educational purposes only and does not constitute legal or financial advice. Links and mentions of specific companies or individuals should not be considered endorsements.

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