How to Find Cash Home Buyers in Winston-Salem for a Hassle-Free Home Sale

Published on March 21st, 2025
7 min read

Cheyenne Wiseman Associate Editor
Close
Cheyenne Wiseman Associate Editor

Email
Cheyenne Wiseman is an Associate Editor at HomeLight.com. Previously, she worked as a writer for Static Media (Mashed.com and Chowhound.com) and as an editor for CBR.com. Cheyenne holds a bachelor’s degree in English from UC Davis, where she also founded and led a literary magazine called Open Ceilings. She has four years of experience writing and editing on topics including real estate, financial advising, and pharmaceuticals.

View profile

If you’re a homeowner in Winston-Salem looking for a fast sale without the challenges of a traditional listing, selling to a cash buyer may be the right solution. While the local market isn’t highly competitive, demand from both in-state and out-of-state investors remains strong, fueled by Winston-Salem’s job growth and affordability.

If speed and convenience are your top priorities, now could be a great time to explore cash sale options. This guide will help you connect with reputable cash home buyers in Winston-Salem and walk you through the process of a smooth and successful sale.

How to find cash home buyers in Winston-Salem

Seeking a fast and hassle-free way to sell your home? Cash buyers might be the perfect solution. Here are some strategies to help you connect with reputable cash home buyers in Winston-Salem who are ready to make an offer.

Work with a reputable local real estate agent

Using a real estate agent can significantly ease the selling process — even in a cash transaction. Agents often have connections with reliable cash buyers, saving you the time and effort of evaluating them yourself.

Buyers recommended by agents are usually credible and prepared to make serious offers. If you don’t have an agent, HomeLight can connect you with highly rated professionals in the Winston-Salem area. While agents charge a fee, their expertise and networks can make the selling experience much more efficient.

Do your due diligence

Before committing to a cash sale, it’s important to evaluate home-buying companies thoroughly. Take advantage of online platforms like the Better Business Bureau, Google, Yelp, or Trustpilot to browse reviews. You can also contact your local office, the BBB of Central and Northwest North Carolina.

Investigate the company’s track record, verify its licensing, and read past customer feedback. Always ask for proof of funds, like a bank statement, to confirm their ability to purchase your property. If a buyer hesitates to comply, accept it as a red flag and move on to a more trustworthy option.

Inside the Winston-Salem cash home buyers market

Winston-Salem’s cash home-buying market consists of various types of real estate investors, each with different motivations:

New residents: With a population that’s growing at an annual rate of 0.42%, Winston-Salem is a popular destination for new residents. The city’s affordability and expanding job opportunities, especially in healthcare, education, and transportation, make it an attractive place to live and work. Some newcomers are paying for their homes with cash to streamline their transitions.
Baby Boomers: In January 2025, 29% of all home sales in the U.S. were cash transactions. Among Older Boomers, 51% paid with all cash, while 53% of Silent Generation buyers did the same. This shows their financial stability and preference for avoiding mortgages.
Property investors: This group includes institutional investors, house flippers, buy-and-hold investors, wholesale buyers, and iBuyers, all aiming to profit from Winston-Salem’s housing market.
iBuyers: In general, these companies offer prices closer to market value than other investors. However, they charge service fees and work according to specific criteria, limiting their accessibility to some sellers.

Pros of working with a Winston-Salem cash home buyer

Selling your home for cash is often more straightforward than a traditional sale. Here’s how working with cash home buyers in Winston-Salem could streamline your experience:

Speedy closings: Without the delays associated with mortgages, cash sales can close in just days or weeks instead of months.
Fewer contingencies: Cash offers typically have fewer contingencies (if any), lowering your risk of financing or inspection-related issues.
Sell without repairs: Most cash home buyers in Winston-Salem purchase properties as-is, saving you time and resources on repairs.
Easier transactions: With less paperwork and fewer steps involved, the process is much simpler than a traditional Winston-Salem home sale.

How to request a cash offer in Winston-Salem

For a more efficient way to receive a cash offer on your home, consider using HomeLight’s Simple Sale platform. This service connects you directly with the largest network of pre-approved and vetted investors across the country.

By answering a few quick questions about your Winston-Salem property, you could receive a no-obligation cash offer in as few as 24 hours. If you choose to accept, the sale can close in as little as 10 days, and you’ll have the flexibility to select a move-out date — up to 30 days after closing. There’s no need for repairs, staging, or open houses, making the process less stressful.

Although cash offers are often lower than those on the open market, traditional home sales typically come with costs totaling 9% to 10% of the sale price. Depending on your priorities, selling for cash could be a faster and more cost-effective option in the long run.

How much are Winston-Salem cash home buyers willing to pay?

Home-buying companies and cash investors generally purchase homes below market value. However, they offer sellers a faster and more convenient process in return. For instance, property flippers follow the 70% rule, meaning they pay up to 70% of a home’s after-repair value (ARV), factoring in repair and renovation costs.

Keep in mind that market conditions also influence cash offers. In a strong seller’s market, cash offers may approach 80% to 85% of a property’s ARV. On the other hand, in a slower market, offers tend to fall lower below market value.

The Winston-Salem housing market continues to see steady growth, with home prices rising year-over-year. While the market isn’t as competitive as it once was, and homes are taking longer to sell compared to last year, demand remains strong, reflecting a market that slightly favors sellers.

What’s the process of selling to a Winston-Salem cash home buyer?

Want to sell your house fast and without the usual headaches? A cash sale might be perfect for you. Here’s a quick look at how it works with cash home buyers in Winston-Salem.

Complete the North Carolina Disclosure Statement

What it is: In North Carolina, sellers must disclose any defects by filling out the Residential Property and Owners’ Association Disclosure Statement.
Why it matters: Sellers still have to follow disclosure laws, even with a cash sale, to protect both parties from legal complications.
How cash buyers help: Many We Buy Houses companies in Winston-Salem handle all the disclosure paperwork. So, while it’s usually just a formality with as-is sales, it’s one less thing you have to worry about, and completing it early speeds up the process.

The buyer runs a title search on the property

What it involves: In North Carolina, cash buyers typically perform a title search to verify ownership and identify potential issues like liens, undisclosed heirs, or boundary disputes.
Why it’s important: Fixing title issues early on will simplify your sale and prevent any slowdowns.

The seller pays any associated fees

Typical costs: While cash sales typically involve fewer closing costs, sellers may still be responsible for transfer taxes, title insurance, escrow fees, and attorney fees.
North Carolina’s transfer tax: In many states, transfer taxes are paid at closing. In North Carolina, the seller is usually responsible for paying transfer taxes, but this can be negotiated. The statewide excise tax is levied on real estate transactions at a rate of $1 for every $500 of the property’s value.
Minimizing fees: Some North Carolina-based We Buy Houses companies absorb these costs. However, their offers are generally lower than market value, trading higher prices for convenience.

Deciding to sell to Winston-Salem cash home buyers

Homeowners in North Carolina — a popular destination for real estate investment — have solid opportunities to sell their homes for cash.

Whether you prefer to evaluate buyers on your own, work with an experienced real estate agent, or explore an offer through HomeLight’s Simple Sale, you’ll have access to trusted professionals and helpful tools. Taking advantage of the strong investor interest in Winston-Salem, HomeLight can help make the selling process faster and more straightforward, offering you a convenient path to a successful sale.

Editor’s note: As a friendly reminder, this blog post is meant for educational purposes, not legal or tax advice. HomeLight always encourages you to consult your own advisor.

Header Image Source: (Srini Somanchi/ Unsplash)

Article Sources (2)

At HomeLight, our vision is a world where every real estate transaction is simple, certain, and satisfying. Therefore, we promote strict editorial integrity in each of our posts.

Cheyenne Wiseman

Associate Editor

Cheyenne Wiseman is an Associate Editor at HomeLight.com. Previously, she worked as a writer for Static Media (Mashed.com and Chowhound.com) and as an editor for CBR.com. Cheyenne holds a bachelor’s degree in English from UC Davis, where she also founded and led a literary magazine called Open Ceilings. She has four years of experience writing and editing on topics including real estate, financial advising, and pharmaceuticals.