6 Flat Fee MLS Companies in Massachusetts
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- 15 min read
- Joseph Gordon EditorCloseJoseph Gordon Editor
Joseph Gordon is an Editor with HomeLight. He has several years of experience reporting on the commercial real estate and insurance industries.
If you’re planning to sell your Massachusetts home on your own, a flat fee MLS listing service could be the right move. These services allow For Sale By Owner (FSBO) sellers to list their homes on the local multiple listing service (MLS), typically accessed only through real estate agents. This could expand your home’s visibility to potential buyers without involving a traditional agent.
In this article, we’ll explore the various flat fee MLS companies available in Massachusetts, discuss the costs associated with these services, and evaluate their pros and cons, while also explaining how the process works.
Disclaimer: This post is meant to be used for educational purposes. Links and mentions of Massachusetts flat fee MLS companies in this post do not constitute an endorsement.
What is a flat fee MLS listing service in Massachusetts?
A flat fee MLS listing service in Massachusetts offers a unique advantage for FSBO (For Sale By Owner) sellers. It allows homeowners to list their property on the multiple listing service (MLS) without the need for a traditional real estate agent. The MLS is a comprehensive database that aggregates homes for sale, providing vital exposure to real estate professionals and potential buyers.
This service is particularly valuable because it enables sellers to gain the visibility that traditionally only licensed agents can obtain through the MLS. By listing on the MLS, your home appears on major home search platforms, significantly increasing your chances of attracting serious buyers while saving on agent commissions.
How much does a flat fee MLS service cost in Massachusetts?
The cost of a flat fee MLS service in Massachusetts can vary significantly depending on the provider and the range of services included. Some basic packages may be available for as little as $100 or less, making them an affordable option for FSBO sellers looking to maximize exposure without a hefty price tag.
On the higher end, some services can cost thousands of dollars but come with extensive additional features, such as a comparative market analysis, which can help sellers price their homes competitively.
As we explore the variety of flat fee MLS companies in the next section, keep in mind that choosing the right provider can greatly influence your selling experience and outcomes.
Flat fee MLS listing companies in Massachusetts
Disclaimer: Individual program details can change — please visit a provider’s website for the most current information on rate packages, fees, service areas, and more. HomeLight always recommends doing your own research to determine which selling option is best for your situation.
InstaMLS
Founded in 2006, InstaMLS offers flat fee listing services in Massachusetts, New Hampshire, and Rhode Island, providing sellers with a cost-effective alternative to traditional commissions. Based in New England, the company leverages its local expertise to understand market dynamics and buyer behavior.
Service areas: Massachusetts, New Hampshire, and Rhode Island
$400.00
Listing agreement includes:
- 12-month term (can cancel anytime)
- Open house announcements
- Deal advice from experienced brokers
- State paperwork
InstaMLS has a 5.0 Google rating, and customers praise their expertise and attentive support throughout the selling process. Clients appreciate the personalized advice and extensive knowledge shared, making it a top choice for FSBO sellers in Massachusetts.
Website: instamls.com
Phone number: 617-275-8100
Unreal Estate
Unreal Estate gives sellers the opportunity to reach millions of buyers by listing on the MLS, Realtor.com, Trulia, and Zillow without working with a real estate agent. The company, formerly USRealty, offers a variety of plans and pricing options, including a free starter plan where homeowners only pay if they sell their home.
Service areas: Serves 49 states (all except South Dakota) and Washington D.C.
Cost of service: $0-$299
Additional service notes:
- MLS listing time: 6 months
- Minimum of 5 listing photos (depending on package)
- Deluxe and premium packages include yard sign
Unreal Estate received an average of 4.2 out of five stars on Trustpilot. Reviewers mentioned how fast and affordable the service is, with one reviewer reporting that they “saved a ton.”
Phone: 866-534-3726
OwnerEntry.com
OwnerEntry.com, formerly known as SoldOnMLS.com, has been assisting For-Sale-By-Owners since 2004, offering flat fee MLS listings. OwnerEntry.com rebranded in 2017. They offer personalized service and innovative strategies to maximize seller visibility and profitability.
Service areas: Serving All 6 New England states, including Massachusetts, as well as New York and Pennsylvania
Silver Package – $199
- Listed on MLS for 6 Months
- Syndicated via MLS to Realtor.com, Redfin, Homes, Zillow, Trulia, Homesnap, and more
- Syndicated to all Brokerage sites, Consumer Daily Automatic emails, and Buyer App alerts
- Sell with no commission
- Unique listing page on OwnerEntry
- Listing page accessed via Home Search
- Printable marketing flyers
- Unlimited photos
- Unlimited listing edits/updates
Gold – $299
All the same features of Silver, plus:
- Listed on MLS until sold
- Unique customized property website
- Unlimited consultation
- Weekly Realtor.com seller report
Platinum – $399
All the same features of Gold, plus:
- Concierge service for scheduling showings
- Prospect feedback collected and delivered to your inbox for all showings
- Professional marketing flyers
- Access to & assistance with all contracts, forms & disclosures
- Complete contract review at all stages of transaction
- Referral to local real estate attorneys
OwnerEntry.com has garnered a Google rating of 4.9 stars for its FSBO MLS listing services. Clients praise the ease of use, cost savings, and effective support provided by David White. While some mention discrepancies in service tiers, overall, customers appreciate the platform’s effectiveness in selling properties.
Website: ownerentry.com
Phone number: 617-542-9300
Entry Only New England
Entry Only New England offers For Sale By Owner (FSBO) sellers the ability to list their homes on the Massachusetts multiple listing service (MLS) without the need for a traditional realtor, saving an average of over $13,000 in agent commissions.
Service areas: Throughout Massachusetts
Basic Package – $397
- Entry Only MLS Listing
- 10 Photos
- 12 Month Listing
- Unlimited Listing Updates
- Broad Syndication
- MA Real Estate Forms
Standard – $547
All the same features of Basic, plus:
- 30 Photos
- How to Price FSBO Guide
- Buyer’s Agent Commission Report
- Professional Marketing Flyers
- MLS Listing Optimization Guide
Advanced – $697
All the same features of Standard, plus:
- 42 Photos
- Realtor.com Seller Report
- Video FSBO Education Course
Entry Only New England boasts a Google rating of 5.0 stars based on 90+ reviews, reflecting clients’ satisfaction with its flat-fee FSBO MLS listing service. Customers commend the ease of the process, responsiveness, and substantial cost savings, with some selling their homes within days and saving tens of thousands in commissions.
Website: entryonlynewengland.com
Phone number: 617-299-0406
Byowner.com
Byowner.com offers MLS listing services nationwide, claiming it provides the greatest property exposure without the traditional 6% commission. Listing options start at $499, scaling to a professional representation listing package for $1,995.
Service areas: Serves 50 states, including Massachusetts
Cost of service: $499
Additional service notes:
- MLS listing term: 6 months
- Up to 50 photos
- Professional yard signs and printable brochures included
Byowner.com received an average 4.3 out of 5-star ratings on Facebook. People described the service as an excellent way to sell property and a “money saver.” One reviewer said Byowner.com kept them up to date with each stage of the selling process and was quick to respond.
Website: byowner.com/
Phone: 1-800-296-9637
Flat Fee Group
Founded in 2015, Flat Fee Group is led by real estate broker Jeffrey Davis, who owns the American Realty Academy and serves as the Designated Broker for Brokers Only in Arizona and Nevada. The service, a chapter of a larger national organization, offers FSBO sellers the chance to collaborate with a broker.
Service areas: Nationwide, including Massachusetts
Entry Package – $299: Includes a listing period of 3 months for local MLS listing, up to 5 photos, and listing contracts
Max Package – $999: Includes a listing period of 12 months and unlimited MLS photos. The package includes all the necessary contracts, disclosure, and addendum forms, full broker support, assistance with escrow and closing, unlimited listing changes, broker negotiation assistance, and more.
Flat Fee Group has garnered a 3.9-star rating from 7 Yelp reviewers. A customer appreciated the screening of buyers and the assistance provided throughout the process, particularly during closing.
How would a Massachusetts seller benefit from a flat fee MLS service?
Using a flat fee MLS service in Massachusetts can offer significant financial benefits for homeowners looking to sell. By opting out of a traditional real estate commission, which typically ranges from 5% to 6% of the home’s sale price, sellers can avoid the cost associated with a listing agent, which is about 2.5% to 3%.
Instead, you pay a flat fee, varying by the chosen service level, although you’ll still need to cover the buyer’s agent commission and any additional services employed to facilitate the sale.
For those with market-ready homes in competitive areas, listing on the MLS can attract multiple buyers and competitive offers, enhancing your chance of a quick and profitable sale. Additionally, if you prefer hands-on involvement in your home sale or wish to avoid working with a licensed agent, this method provides control over the selling process. However, it requires a significant commitment to managing various tasks:
- Use market data to determine the right selling price.
- Craft an appealing listing description.
- Take professional photos and actively market your home.
- Make necessary state and federal disclosures.
- Coordinate showings and open houses.
- Review offers, negotiate terms, and manage the contract process.
- Handle the appraisal and inspection processes.
- Calculate closing costs and net proceeds.
- Deal with transfer taxes and gather necessary documentation.
Pros and cons of using a flat fee MLS listing service
Pros of using a flat fee MLS listing service
Using a flat fee MLS listing service in Massachusetts offers several advantages for homeowners who choose to sell their property FSBO (For Sale By Owner). Here are the main benefits:
- Eliminates the listing agent commission: Typically saving 2.5% to 3% that would otherwise go to a real estate agent.
- Control over the sale process: You handle all aspects of the sale, from listing to closing, giving you full control.
- Fixed costs: Pay a known, upfront fee for the listing service without any hidden charges.
- MLS exposure: Your home is listed on the local multiple listing service (MLS) and popular third-party websites, increasing visibility.
- Direct interaction with buyers: Expands your exposure to traditional buyers and their agents, facilitating direct communication.
Cons of using a flat fee MLS listing service
While there are significant advantages, there are also some drawbacks to consider when using a flat fee MLS service for your FSBO sale in Massachusetts:
- Commission to buyer’s agent required: You still need to offer a commission to the buyer’s agent, which is typically around 2.5% to 3%.
- Seller handles all issues: You are responsible for handling any challenges that might delay or terminate the deal.
- Self-service nature: The process is mostly self-serve, without the support and guidance of a local real estate expert.
- Potential legal risks: You may expose yourself to liability claims and other legal risks without professional guidance.
- Possibly lower sale price: Homes sold without a traditional real estate agent often fetch a lower price compared to those sold through an agent.
How do I list my home with a flat fee MLS service?
Listing your Massachusetts home using a flat fee MLS service can be a straightforward process if you follow these steps carefully:
Step 1: Vet the flat fee MLS service
Start by researching local flat fee MLS services to find one that suits your needs. Check their packages, rates, and the scope of service they provide. It’s important to read Google reviews and verify the company’s reputation on the Better Business Bureau. Make sure you understand the specifics, such as the number of photos allowed, details on listing information, availability of forms, and any additional costs for extra services.
Step 2: Register and select a plan
Visit the chosen company’s website, register an account, select the most suitable package for your needs, and pay the required upfront fee online.
Step 3: Enter your property information
Provide a detailed description of your property and upload high-quality photos. If available, complete and attach any necessary disclosure forms to ensure transparency and legal compliance.
Step 4: Read and sign your listing agreement
Carefully read and then sign the listing agreement. Pay attention to terms regarding cancellation and ensure there are no clauses that might obligate you to pay a listing commission if you decide to withdraw your listing.
Step 5: Review your live listing
After submitting your listing, the service will publish it on the local MLS and likely on other real estate platforms like Zillow, Trulia, and Realtor.com. It may take a few days to appear. Once live, review your listing on these sites to confirm that all details are accurately presented and that your listing appears complete and appealing to potential buyers.
Are flat fee MLS listings effective in Massachusetts?
Flat fee MLS listings are highly effective in Massachusetts due to the widespread use of the internet by homebuyers and real estate professionals. The local MLS databases are important as they feed the most up-to-date property listings into popular online search tools.
This comprehensive exposure makes the MLS an invaluable marketing tool, ensuring that sellers reach the broadest possible audience of potential buyers and their agents.
Alternatives to flat fee MLS services in Massachusetts:
If a flat fee MLS service doesn’t seem like the right fit for your needs, consider these alternatives:
Option 1: Flat fee agent
Hire a flat fee real estate agent who provides essential services for a fixed rate, typically between $3,000 and $5,000. This option suits sellers who desire more control but still need professional guidance. Ensure you understand the services included and any potential additional fees by thoroughly reviewing your contract.
Option 2: Discount brokers
Engage a discount real estate broker, who offers basic services at a reduced commission compared to traditional agents. While more expensive than flat fee MLS services, they provide substantial support, though you’ll still cover the buyer’s agent commission.
Option 3: Full-service, experienced real estate agent
Work with a top local real estate agent who provides comprehensive services and leverages deep knowledge of the Massachusetts market. This option is ideal for sellers seeking expert guidance and maximized sale potential through extensive local networks and marketing strategies.
Will I save money with a flat fee MLS listing service?
While using a flat fee MLS listing service in Massachusetts will reduce the commission fees typically paid to a real estate agent, it’s important to consider the potential impact on your home’s final sale price.
According to research from the National Association of Realtors, homes sold by owners without an agent fetched about 23% less than those sold through an agent. For instance, the median sale price for FSBO homes was around $300,000, compared to over $400,000 for agent-assisted sales.
This suggests that while you might save on upfront costs by opting for a flat fee MLS service, the total profit from the sale might be lower, underscoring the trade-offs involved in choosing to sell FSBO.
What if I need to sell my Massachusetts home fast
If you’re in a rush to sell your Massachusetts home, exploring alternatives to traditional sales methods is advisable. One quick option is to work with an iBuyer, companies that use technology to make immediate offers on homes, often purchasing them in just a few days. Another option is the “We Buy Houses” companies, which purchase your home in almost any condition, typically for a price below market value. While these options offer speed and convenience, be aware that they usually result in a lower selling price.
For those who need a fast sale but are looking for more flexibility, HomeLight’s Simple Sale platform could be ideal. Simple Sale provides a quick way to sell your home directly or connects you with a local agent who can expedite the selling process, giving you the best of both speed and potentially higher offers.
What else should I know about selling a house in Massachusetts?
When selling a house in Massachusetts, it’s important to adhere to local real estate laws, especially concerning property disclosures. These laws require sellers to inform potential buyers about certain aspects of the property’s condition and history.
While using flat fee MLS listing services, compliance with these disclosure laws is mandatory. Furthermore, due to the complexities involved in real estate contracts and disclosures, hiring a real estate attorney is highly recommended. An attorney can help manage these complexities, ensuring all legal requirements are met and helping to avoid potential legal issues after the sale.
Key points to remember:
- Upfront payment: Flat fee services require payment upfront, unlike traditional real estate agents whose fees are contingent upon the sale of the home.
- Changing service names: Some flat fee services may change names frequently, which can make it difficult to track their reliability and success rate.
- Direct seller contact: Listings typically include the seller’s contact information, placing more responsibility on the seller to manage communications.
- Lack of dedicated support: Unlike traditional agents, there may not be a dedicated individual to assist sellers through the listing process with a flat fee service.
- Negotiable agent fees: While flat fee services charge a fixed rate, traditional real estate agent fees can often be negotiated.
Ready to sell your Massachusetts home?
Selling your home in Massachusetts can be as demanding as a full-time job. Opting for a traditional real estate agent brings the advantage of having an experienced partner dedicated to selling your property.
Using a flat fee MLS listing service can alleviate some of these challenges by providing varying levels of support based on the chosen package. However, while this option may reduce costs related to agent commissions, it’s important to remember that sellers are still responsible for the buyer’s agent commission and other MLS service fees.
Additionally, the final sale price may be lower than if a traditional agent had been used. If you’re considering selling your home, HomeLight can connect you with a local agent in Massachusetts to guide you through the process, ensuring you make the most informed decisions for your sale.
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