6 Flat Fee MLS Companies in Minnesota
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- 15 min read
- Joseph Gordon EditorCloseJoseph Gordon Editor
Joseph Gordon is an Editor with HomeLight. He has several years of experience reporting on the commercial real estate and insurance industries.
Considering selling your Minnesota property on your own terms? A flat fee MLS listing service might be your ticket to attracting potential buyers, allowing you to save on the costs associated with a real estate agent.
These services allow homeowners to list their properties in the local multiple listing service (MLS) for visibility in the for-sale-by-owner (FSBO) market.
This article will dive into the ups and downs of using a flat fee MLS service in Minnesota, highlighting some providers, their operational methods, and the financial implications of their services, along with some alternatives.
Disclaimer: This post is meant to be used for educational purposes. Links and mentions of Minnesota flat fee MLS companies in this post do not constitute an endorsement.
What is a flat fee MLS listing service in Minnesota?
A flat fee MLS service in Minnesota is a boon for homeowners aiming to sell their property For Sale By Owner (FSBO). It provides an avenue to list on the multiple listing service (MLS), a pivotal database that aggregates homes for sale without needing a traditional real estate agent.
The MLS serves as a critical hub, enabling the seamless exchange of information among real estate professionals and ensuring properties gain the visibility needed to attract buyers.
By leveraging a flat fee MLS service, Minnesota homeowners can ensure their homes are discoverable on major home search platforms, which pull their listings from the MLS.
This access is typically exclusive to licensed real estate agents, but flat fee MLS services offer a direct path for FSBO sellers to achieve broad market exposure. This strategy enhances the property’s visibility and allows homeowners to save on the expenses of hiring a full-service real estate agent.
How much does a flat fee MLS service cost in Minnesota?
The cost of a flat fee MLS service can vary, starting as low as $100 and ranging up to several thousand dollars. The price variation largely depends on the range of features and extras included in the package.
While more affordable plans offer basic listing services, the pricier options provide support, such as additional marketing tools, extended listing durations, and sometimes even a comparative market analysis, helping sellers price their homes competitively.
Flat fee MLS listing companies in Minnesota
Disclaimer: Individual program details can change — please visit a provider’s website for the most current information on rate packages, fees, service areas, and more. HomeLight always recommends doing your own research to determine which selling option is best for your situation.
Pro Flat Fee Realty Minnesota
Established in 2015, Pro Flat Fee Realty Minnesota has over 100 homes sold and extensive industry experience. With a focus on effective negotiation and guidance, Pro Flat Fee Realty simplifies the home buying and selling process with expertise and dedication.
Service areas: Washington, Ramsey, Hennepin, and Anoka counties in Minnesota, and several counties in Colorado
Pro Flat Fee offers full-service seller representation for $3900. They collect $500 upfront and then $3400 at successful closing.
Pro Flat Fee Realty Minnesota receives good reviews for its service. Clients praise them for helping negotiate with buyers, making them sell their homes faster. Clients have also mentioned saving thousands of dollars compared to traditional methods using Pro Flat Fee’s full-service options and expert advice. It has a Google rating of 4.9.
Website: proflatfee.com
Phone number: 612-998-1919
Unreal Estate
Unreal Estate gives sellers the opportunity to reach millions of buyers by listing on the MLS, Realtor.com, Trulia, and Zillow without working with a real estate agent. The company, formerly USRealty, offers a variety of plans and pricing options, including a free starter plan where homeowners only pay if they sell their home.
Service areas: Serves 49 states (all except South Dakota) and Washington D.C.
Cost of service: $0-$299
Additional service notes:
- MLS listing time: 6 months
- Minimum of 5 listing photos (depending on package)
- Deluxe and premium packages include yard sign
Unreal Estate has an average of 4.6 out of five stars on Google. Reviewers mentioned how fast and affordable the service is, with one reviewer reporting, “Phenomenal company to work with that puts its clients in the driver seat!”
Phone: 866-534-3726
Home Avenue Flat Fee Realty
Home Avenue Flat Fee Realty has successfully facilitated the sale of 28,000 homes, employing a flat-fee model to cater to its clientele. Home Avenue provides sellers with access to essential marketing tools and MLS listings, reflecting its commitment to affordable real estate services.
Service areas: The following areas in Minnesota: Hudson, Saint Paul, Minneapolis, Wright County, Washington County, Scott County, Hennepin County, Dakota County, Carver County, Anoka County, Eden Prairie, Plymouth, Maple Grove, and St. Louis Park
$399 – $998, depending on the package.
Home Avenue Flat Fee Realty earns praise for its valuable guidance throughout the selling process. With multiple offers above the asking price and savings of thousands of dollars, they’re highly recommended for their transparent pricing and excellent support. The company has a Google rating of 4.9 and a BBB rating of A+.
Website: homeavenue.com
Phone number: 952-929-7355
Shift Real Estate
Shift Real Estate offers home buying and selling with a modern approach, diverging from traditional methods. Shift prioritizes client savings, offering a flat listing fee and commission rebates. Their streamlined process simplifies real estate transactions, including service connections, mortgages, and title services, to help clients retain more equity.
Service areas: Twin Cities, Minnesota
A flat fee of $5,000 + 2.5% to the buyer’s agent.
Shift Real Estate garners praise for its efficient service and substantial savings. Clients commend agents for their professionalism, attentiveness, and expertise. While some reviews mention minor limitations in service due to the flat fee structure, most appreciate the significant savings and quality of the selling experience. Shift Real Estate has a Google rating of 4.9.
Website: shift2sell.com
Phone number: 651-224-4663
Byowner.com
Byowner.com offers MLS listing services nationwide, claiming it provides the greatest property exposure without the traditional 6% commission. Listing options start at $499, scaling to a professional representation listing package for $1,995.
Service areas: Serves 50 states
Cost of service: $499
Additional service notes:
- MLS listing term: 6 months
- Up to 50 photos
- Professional yard signs and printable brochures included
Byowner.com received an average of 4.3 out of 5-star ratings on Facebook. People described the service as an excellent way to sell property and a “money saver.” One reviewer said Byowner.com kept them up to date with each stage of the selling process and was quick to respond.
Website: byowner.com
Phone: 1-800-296-9637
Flat Fee Group
Founded in 2015, Flat Fee Group is led by real estate broker Jeffrey Davis, who owns the American Realty Academy and serves as the Designated Broker for Brokers Only in Arizona and Nevada. The service, a chapter of a larger national organization, offers FSBO sellers the chance to collaborate with a broker.
Service areas: Nationwide, including Minneapolis, Minnesota
Entry Package – $299: Includes a listing period of 3 months for local MLS listing, up to 5 photos, and listing contracts
Max Package – $999: Includes a listing period of 12 months and unlimited MLS photos. The package includes all the necessary contracts, disclosure, addendum forms, full broker support, assistance with escrow and closing, unlimited listing changes, broker negotiation assistance, and more.
Flat Fee Group has garnered a 3.9-star rating from 7 Yelp reviewers. A customer appreciated the screening of buyers and the assistance provided throughout the process, particularly during closing.
Website: flatfeegroup.com
Phone number: 888-870-0410
How would a Minnesota seller benefit from a flat fee MLS service?
Using a flat fee MLS service in Minnesota could be a game-changer for sellers aiming to cut costs without compromising exposure. Homeowners can save significantly by bypassing the traditional real estate commission, which ranges from 5% to 6% of the sale price.
While you’d typically pay a portion of this to a listing agent, a flat fee service allows you to cover only the buyer’s agent commission alongside the flat listing fee.
This can be particularly attractive if you’re confident in your home’s market appeal, wish to stay hands-on throughout the sale, or prefer not to engage with a licensed agent. It’s a path that requires commitment, as sellers take on responsibilities usually managed by agents.
Below are just some of the tasks you can be expected to handle in an FSBO sale:
- Utilizing market data to determine the right selling price.
- Crafting a compelling listing description.
- Taking high-quality photos of your property.
- Marketing your home effectively.
- Making necessary disclosures.
- Coordinating showings and open houses.
- Reviewing offers, making counteroffers, and negotiating terms.
- Understanding and negotiating the contract, calculating closing costs and net proceeds.
- Handling appraisal or inspection issues, managing transfer taxes, and gathering required documentation.
Pros and cons of using a flat fee MLS listing service
Pros
- Savings on commission: By not using a listing agent, you eliminate paying their commission, typically between 2.5% to 3% of the sale price.
- Direct control: Handle every aspect of your sale, from marketing to closing.
- Fixed costs: Pay a set fee for the listing service, knowing your expenses upfront.
- Wider exposure: Listing on the MLS and various third-party websites broadens your reach to potential buyers and their agents.
Cons
- Buyer’s agent commission: You must still compensate the buyer’s agent, a standard part of the FSBO sale process.
- Self-management: Managing the sale process, including resolving any issues, falls entirely on you, which can be challenging without expert guidance.
- Potential for mistakes: Without the advice of a local expert, you’re more susceptible to errors that could jeopardize the sale.
- Legal risks: Handling the sale yourself may increase the likelihood of facing legal issues or liability claims.
- Lower sale price: Without a real estate professional’s negotiating expertise and market knowledge, your home may sell for less than if you had engaged one.
How do I list my home with a flat fee MLS service?
- Research the service: Investigate local flat fee MLS services, examining their packages, rates, and reviews. Utilize resources like Google reviews and the Better Business Bureau to assess their credibility. Confirm details such as the number of photos allowed, listing information you can include, free forms, and any additional costs for extra services.
- Register and choose a plan: Go to the chosen company’s website, complete the registration process, select your preferred package, and pay the fee upfront.
- Submit your property details: Provide a description of your property and upload photos. If available, complete the disclosure form provided by the service.
- Sign the listing agreement: Carefully read and then sign the listing agreement. Ensure it allows for penalty-free cancellation and confirms you won’t be liable for a listing commission.
- Check your listing: After your listing goes live on the local MLS, it will also appear on real estate websites. This process may take a few days. Reviewing your listing on these sites to ensure accuracy and completeness is essential.
Are flat fee MLS listings effective in Minnesota?
In Minnesota, leveraging the local MLS through a flat fee service can significantly amplify a property’s visibility. Almost all homebuyers turn to the internet during their home search, and these online platforms primarily source their listings from the local MLS.
Additionally, buyer agents frequently utilize MLS data to find suitable homes for their clients, making it an invaluable marketing tool for sellers aiming to reach a broad audience efficiently.
Alternatives to flat fee MLS services in Minnesota:
If a flat fee MLS service doesn’t seem like the right fit for your sale in Minnesota, consider these alternatives:
- Flat fee real estate agent: Offers to list and sell your home for a flat fee, usually between $3,000 to $5,000, potentially with additional costs for extra services. Ideal for sellers seeking a mix of professional guidance and control over their sale.
- Discount real estate broker: Charges a reduced commission while providing basic services like a full-commission agent. Note that the full commission for the buyer’s agent remains your responsibility. Explore the pros and cons of low commission brokers to determine if this option suits your needs.
- Full-service, experienced local real estate agent: Offers comprehensive services, including market insights, local connections, and proven sales strategies. This option is best for sellers prioritizing a quick, efficient sale with potentially higher returns.
Will I save money with a flat fee MLS listing service?
Using a flat fee MLS listing service in Minnesota will indeed save you on commission fees. However, it’s crucial to consider the potential impact on your home’s final sale price. According to National Association of Realtors research, FSBO homes tend to sell for roughly 23% less than those sold with the assistance of an agent. For instance, the median sale price for FSBO homes was just above $300,000, compared to just over $400,000 for homes sold by agents.
Thus, while a flat fee MLS service offers significant savings upfront, it’s important to weigh these immediate benefits against the possibility of a lower overall profit from your home sale.
What if I need to sell my Minnesota home fast
If you’re under pressure to sell your Minnesota home swiftly, exploring options beyond the traditional market could be advantageous. Companies like “We Buy Houses” and iBuyers are designed to purchase your home quickly, often within a matter of days, regardless of its condition.
While these routes might result in a lower sale price than the open market, they offer a rapid solution for those where time is critical.
For an even more streamlined process, HomeLight’s Simple Sale platform could be the answer, providing a quick sale or connecting you with a local agent for additional selling strategies. This option is ideal for sellers in Minnesota looking for speed and convenience in their home sale journey.
What else should I know about selling a house in Minnesota?
Selling a house in Minnesota requires compliance with state-specific disclosure laws, an important consideration for those using flat fee MLS services. While these services offer cost savings and control over the sale process, navigating the legal aspects of real estate transactions, particularly disclosures and contracts, can be complex.
Hiring a real estate attorney is not mandatory but highly recommended for FSBO sellers to ensure all legal bases are covered, reducing the risk of post-sale disputes.
Important considerations:
- Payment for flat fee services is due upfront, unlike the contingency-based fees of traditional real estate agents.
- Some flat fee services may change their names often, making it difficult to track their reliability and success rate.
- Listings typically include the seller’s direct contact information, placing the responsibility for managing inquiries and communications on the seller.
- Flat fee services usually do not offer personalized assistance throughout the listing process, a key difference from working with a traditional agent.
- Although flat fee rates are fixed, traditional real estate agent commissions can often be negotiated.
Ready to sell your Minnesota home?
Selling a house in Minnesota can feel like embarking on a full-time job, with each approach offering its own set of challenges and rewards. Working with a traditional real estate agent provides sellers with an experienced ally, dedicated to navigating the complexities of the market and securing the best possible outcome.
On the flip side, opting for For Sale By Owner (FSBO) necessitates taking on the myriad tasks usually managed by an agent, from marketing to negotiating, a hefty load especially for those with existing obligations or limited real estate expertise.
Turning to a flat fee MLS listing service can mitigate some of these burdens by providing access to essential resources and exposure, albeit with varying degrees of support based on the selected package.
However, the allure of saving on agent commissions must be balanced against the reality of still needing to pay for the buyer’s agent commission and any service fees. Moreover, the potential for a lower sale price without the strategic guidance of a traditional agent is a significant consideration.
For those looking to navigate these waters, HomeLight offers a valuable resource, connecting sellers with local agents in Minnesota who can tailor their approach to your unique selling scenario.
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