6 Flat Fee MLS Companies in Sarasota
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- 15 min read
- Joseph Gordon EditorCloseJoseph Gordon Editor
Joseph Gordon is an Editor with HomeLight. He has several years of experience reporting on the commercial real estate and insurance industries.
If you’re contemplating selling your Sarasota home on your own, utilizing a flat fee MLS listing service might be an appealing option. These services allow For Sale By Owner (FSBO) sellers to list their properties on the local multiple listing service (MLS), which can significantly broaden their exposure to potential buyers without involving a traditional real estate agent.
However, it’s important to note that a flat fee MLS service in Sarasota is not ideal for every seller. This article will explore the pros and cons of using such services, feature several companies operating in Sarasota, discuss their fees, and provide other essential information to help you determine the best action for selling your home.
We will also break down how the process works and provide you with some alternatives if you’re unsure about selling your home on your own,
Disclaimer: This post is meant to be used for educational purposes. Links and mentions of Sarasota flat fee MLS companies in this post do not constitute an endorsement.
What is a flat fee MLS listing service in Sarasota?
A flat fee MLS listing service in Sarasota offers a unique advantage for FSBO (For Sale By Owner) sellers by enabling them to list their property on the local multiple listing service (MLS) without the need for a traditional real estate agent. This service is crucial as the MLS is a comprehensive database where real estate professionals share information about properties for sale, enhancing visibility among potential buyers.
In Sarasota, while typically only licensed real estate agents can place listings on the MLS, flat fee MLS services provide a valuable loophole. This allows homeowners to directly list their homes, maximizing exposure and bypassing the costs associated with hiring an agent, thus potentially saving thousands in commission fees.
How much does a flat fee MLS service cost in Sarasota?
The cost of using a flat fee MLS service in Sarasota can vary significantly from one company to another. Some services offer basic listings for as little as $100 or even less, making it an accessible option for sellers on a budget. On the other end of the spectrum, some packages can cost thousands of dollars, often including a range of additional features to help enhance the sale of your home.
More comprehensive plans may include extras such as professional photos, assistance with paperwork, and even a comparative market analysis, which can provide valuable insights into pricing your property competitively.
Flat fee MLS listing companies in Sarasota
Disclaimer: Individual program details can change — please visit a provider’s website for the most current information on rate packages, fees, service areas, and more. HomeLight always recommends doing your own research to determine which selling option is best for your situation.
Beycome
Beycome offers several services to sellers, using a technology platform that automates property publications, marketing, and integrated services like Title, Insurance, Appraisal, Mortgage, 3D Tours, and more. Their service is designed for several types of users, including homeowners, investors, and real estate agents, offering a low flat fee model to save money.
Service areas: Serves multiple states, including Georgia, Alabama, Florida, Illinois, Minnesota, North Carolina, South Carolina, Connecticut, and Texas.
Cost of service: $99 – $599 (depending on the package)
Basic Package: $99, includes essential services such as listing on the local MLS, listing on top real estate sites, maximum pictures allowed by MLS, active listing until closing, free unlimited updates and changes, a free open house scheduler, showing time, a messaging center, and direct forwarding of all inquiries and leads. It also offers free access to legal forms and disclosures and 7/7 customer service in English and Spanish.
Enhanced Package: $399, includes everything from the Basic Package plus professional HDR pictures, a photography session, full ownership of the photos, featured listing on Beycome.com, customizable flyers and brochures, printable promotional items, a key lock box, a personalized yard sign, an open house package, a Craigslist ad, property listing on top classified websites, digital advertising for social media, unlimited pictures posted on Beycome.com, a virtual tour video, and more.
Concierge Service: $599 upfront, provides full coverage with dedicated personnel, negotiation and paperwork support, home valuation service, pricing assistance, a dedicated closing coordinator, a comparative market analysis, a full immersive 3D tour, drone pictures, full marketing support, and all closing fees (except for title insurance policy, inspection, appraisal, taxes, or document stamps).
Beycome received a 4.5-star rating on Google Reviews. Customers say that the process of listing their property was simple and effective.
Website: beycome.com
Phone number: 804-656-5007
Unreal Estate
Unreal Estate gives sellers the opportunity to reach millions of buyers by listing on the MLS, Realtor.com, Trulia, and Zillow without working with a real estate agent. The company, formerly USRealty, offers a variety of plans and pricing options, including a free starter plan where homeowners only pay if they sell their home.
Service areas: Serves 49 states (all except South Dakota) and Washington D.C.
Cost of service: $0-$299
Additional service notes:
- MLS listing time: 6 months
- Minimum of 5 listing photos (depending on package)
- Deluxe and premium packages include yard sign
Unreal Estate has an average of 4.6 out of five stars on Google. Reviewers mentioned how fast and affordable the service is, with one reviewer reporting, “Phenomenal company to work with that puts its clients in the driver seat!”
Phone: 866-534-3726
Byowner.com
Byowner.com offers MLS listing services nationwide, claiming it provides the most significant property exposure without the traditional 6% commission. Listing options start at $499, scaling to a professional representation listing package for $1,995.
Service areas: Serves 50 states, including Sarasota.
Cost of service: $499
Additional service notes:
- MLS listing term: 6 months
- Up to 50 photos
- Professional yard signs and printable brochures included
Byowner.com received an average of 4.2 out of 5-star ratings on Facebook. People described the service as an excellent way to sell property and a “money saver.” One reviewer said Byowner.com kept them up to date with each stage of the selling process and was quick to respond.
Website: byowner.com/flat-fee/sarasota/florida
Phone number: 888-875-4218
Jack Keller
Established in 1975 in Largo, Florida, Jack Keller is family-owned and operated. They offer five levels of service. Note that Package 1 ($0) is a sell now, pay later deal. Package 2 ($75) is for vacant land, boat docks, and commercial property. Their highest level of service, Partial Full Service, offers limited agent assistance for a low commission rate (1%).
Service areas: Sarasota and neighboring areas.
Cost of service: $75-$475, depending on the package
The company’s Google business profile has a 3.5-star rating for its agent-assisted service and flat fee listing service. FSBO customers are happy with their customer service and the buyer response. A common complaint from customers is that the company’s listing service is somewhat difficult to use, despite the excellent customer service.
Website: jackkeller.com
Phone number: 888-374-7692
Flat Fee MLS Realty
Established in 2019 in Tampa, Florida, Flat Fee MLS Realty covers all the multiple listing services in Florida. The company is owned and operated by Stephen Hachey, a licensed real estate agent/broker with over 20 years of experience. Hachey is also a real estate attorney.
Service areas: Florida and Colorado
$99-$549
The company’s Google business profile has received a 4.3-star customer rating. Happy customers claim the business provides professional, responsive service and “saved [them] thousands.”
Website: flatfeemlsrealty.com
Phone number: 813-642-6030
Homecoin
Homecoin prides itself on the belief that selling a home shouldn’t be expensive or difficult. Emphasizing clarity in what can be the most significant financial decision of one’s life, Homecoin champions a model where technology meets traditional real estate processes.
Service areas: Sarasota and 20 other states.
Cost of service: $95
Additional service notes:
- 12-month MLS listing
- Unlimited photos
- 10 listing changes
- Optional add-ons available
Homecoin receives high praise for its user-friendly platform and cost-effective approach to listing homes. The company’s responsive customer support is particularly noted, assisting sellers throughout the process, from forwarding inquiries to timely reminders. They have a Google review rating of 4.6.
Website: homecoin.com/flat-fee-mls/sarasota-county-florida
Phone number: 888-400-2513
How would a Sarasota seller benefit from a flat fee MLS service?
A flat fee MLS service in Sarasota can significantly reduce the financial burden of selling your home. Traditionally, home sellers pay a 5% to 6% real estate commission, split between the listing and buyer’s agents. By choosing a flat fee service, you eliminate the listing agent’s commission (2.5% to 3%) and only cover the flat fee.
However, you will still be responsible for the buyer’s agent commission and any additional service costs.
Selling FSBO with a flat flee mls service can be good if you have a desirable property in a competitive market, as it may attract multiple buyers and offers quickly. Moreover, for those who prefer direct involvement in the selling process or wish to avoid working with a licensed agent, this method offers greater control and personal engagement.
Key responsibilities you’ll manage while selling FSBO include:
- Utilizing market data to set the right selling price.
- Crafting an appealing listing description.
- Taking professional photos and marketing your home.
- Managing showings and open houses.
- Handling offers, negotiations, and the contract.
- Calculating closing costs and net proceeds.
- Navigating the appraisal and inspection processes.
- Dealing with transfer taxes and gathering the necessary documentation.
Pros and cons of using a flat fee MLS listing service
Pros of using a flat fee MLS listing service
- Eliminate listing agent commission: Save the typical 2.5% to 3% commission that would normally go to a listing agent.
- Represent yourself: Take full control and represent yourself in the home sale process.
- Control over the sale: Manage all aspects of the sale from listing to closing.
- Upfront costs: Pay a known, upfront fee for listing services without hidden charges.
- MLS and online exposure: Ensure your home is listed on the MLS and visible on popular third-party websites, increasing exposure to potential buyers.
- Reach traditional buyers: Connect directly with traditional buyers and their agents, potentially speeding up the sale.
Cons of using a flat fee MLS listing service
- Commission to buyer’s agent: You must still offer a commission to the buyer’s agent, which is typically unavoidable.
- Personal responsibility: Handle negotiations, legal risks, and any issues that might arise during the sale process yourself.
- Self-service nature: Navigate the selling process without the support and local expertise of a traditional real estate agent.
- Potential legal risks: Increased exposure to liability claims and other legal challenges without professional guidance.
- Potentially lower selling price: Homes might sell for less than they would under the guidance of a seasoned real estate professional, as negotiating and marketing skills vary among individuals.
How do I list my home with a flat fee MLS service?
Listing your home using a flat fee MLS service isb’t complicated, but there are a few steps to keep in mind. Here’s how to get started:
Step 1: Vet the flat fee MLS service
Start by researching local flat fee MLS services to find the one that suits your needs. Check their packages, rates, and customer reviews. A good resource for this is the Better Business Bureau. Confirm the details of what each package includes, such as the number of photos allowed, available forms, and any additional costs for extras.
Step 2: Register and select a plan
Visit the chosen service’s website, register an account, select the most suitable package, and pay the required upfront fee.
Step 3: Enter your property information
Provide a detailed description of your property and upload high-quality photos. If available, fill out and attach the necessary disclosure forms to your listing.
Step 4: Read and sign your listing agreement
Carefully read the listing agreement provided by the service. Ensure you understand the terms, particularly regarding cancellation policies and any fees that might still apply. Sign the agreement to proceed.
Step 5: Review your live listing
After your listing is completed and published on the MLS, it will also likely appear on major real estate platforms like Zillow, Trulia, and Realtor.com. Since it may take a few days for your listing to show up, regularly check these sites to ensure your property’s information is accurately and attractively presented.
Are flat fee MLS listings effective in Sarasota?
In Sarasota, flat fee MLS listings prove highly effective because nearly all homebuyers start their search online, where local MLS databases feed the latest listings into popular real estate platforms.
This extensive reach ensures that your property gains maximum visibility among potential buyers. Additionally, buyers’ agents rely on MLS data to find suitable properties for their clients, making it an important tool for sellers aiming to market their homes efficiently and broadly.
Alternatives to flat fee MLS services in Sarasota:
If a flat fee MLS service doesn’t seem to match your needs, consider these alternatives:
Option 1: Flat fee agent
Engage a flat fee real estate agent who offers limited services for a set rate, typically between $3,000 to $5,000, with possible additional charges. This option suits homeowners seeking more control but still requiring some professional guidance.
Option 2: Discount brokers
Use a discount real estate broker, who accepts a lower commission than traditional agents but still provides essential services. This choice could cost more than a flat fee MLS service but includes more support, although you’ll still pay the full buyer’s agent commission.
Option 3: Full-service, experienced real estate agent
List your home with a top-performing local real estate agent who offers comprehensive services and leverages deep knowledge of the local market. This option is ideal for sellers looking for expert assistance to navigate the sale process for quicker, potentially more profitable results.
Will I save money with a flat fee MLS listing service?
Using a flat fee MLS listing service in Sarasota does present initial savings on commission fees typically paid to a listing agent. However, it’s crucial to consider the potential impact on your final sale price.
According to National Association of Realtors research, FSBO homes generally sell for about 23% less than those sold by an agent. While the median sale price for FSBO homes was just over $300,000, homes sold through agents fetched a median of just over $400,000.
Therefore, while a flat fee MLS can effectively increase your home’s exposure and attract buyers, selling FSBO might lead to a lower overall profit after all factors are considered.
What if I need to sell my Sarasota home fast
If you need to sell your Sarasota home quickly, exploring options beyond the traditional market is your best bet.
Companies like iBuyers or “We Buy Houses” entities can purchase your home quickly, often within days and regardless of the home’s condition. While these options typically offer less than market value, they provide a rapid solution when speed is more critical than price.
For those looking for a fast yet potentially more profitable sale, HomeLight’s Simple Sale platform could be ideal. This service expedites the selling process by connecting you with local agents or cash buyers, depending on your specific needs and timeline, offering a flexible and efficient way to sell your home quickly.
What else should I know about selling a house in Sarasota?
When selling a house in Sarasota, it’s important to be aware of the local real estate regulations, particularly regarding disclosure laws. Sellers are required to comply with these laws, detailing any known issues with the property.
Given the complexities of real estate transactions and the legal nuances of contracts and disclosures, hiring a real estate attorney is highly recommended for FSBO sellers. This can help you avoid potential legal complications that could arise post-sale.
Key points to remember:
- Upfront payment: Unlike traditional agents whose fees are contingent on the sale, flat fee services require payment upfront, whether or not the house sells.
- Frequent name changes: Some flat fee services may change names often, which can make it difficult to track their reliability and success rate.
- Direct contact information: Listings typically include the seller’s contact information, placing more responsibility on the seller to manage communications.
- Lack of dedicated support: There is often no dedicated professional to guide you through the process, unlike with traditional agents.
- Negotiable fees: While flat fee services charge a fixed rate, traditional agent fees can often be negotiated to potentially lower costs.
Ready to sell your Sarasota home?
Selling your Sarasota home is no small feat and can feel like taking on a second full-time job. Opting for a traditional real estate agent can provide you with a knowledgeable partner who is focused on managing and selling your property.
Conversely, choosing the For Sale By Owner (FSBO) route demands that you handle many tasks typically managed by an agent, which can be overwhelming, especially if you have existing commitments or limited real estate experience.
Using a flat fee MLS listing service can alleviate some of these burdens by providing different levels of support based on the chosen package. However, it’s important to consider that while this option may save on agent commissions, it does not eliminate the need to pay the buyer’s agent commission.
Furthermore, without the negotiation skills and market knowledge of a traditional agent, you might sell your property for less.
If you’re ready to explore your options and need guidance tailored to the Sarasota market, HomeLight can connect you with a local agent to help ensure you get the best possible outcome for your sale.
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