Technology

Everyone texts. But most real estate websites try to gain and convert leads through an email form. Or the hope that someone will pick up the phone and make a call. But there’s a tool you can use that lets website visitors start a conversation via text. And it’s already helping real estate agents get more leads and earn more GCI.

This week on The Walkthrough™, Leadferno founder Aaron Weiche talks about why texting makes you easier to work with and how it can turn website lurkers into valuable leads.

Real estate has always had a too-much-paperwork problem. Now it also has an email-and-PDF problem. The “paper trail” has been replaced by a “digital file trail.” In this article, you’ll learn how the right tools are helping real estate agents solve those problems and navigate the digital file trail.

In part two of our real estate technology podcast series, Rivers Pearce -- one of BoomTown's early employees -- explains the four features that every good CRM should have. He also talks about how to choose or change CRMs, and whether the franchise-provided CRMs have enough horsepower to run your business.

From CRMs to website platforms, social media tools to ad management systems, transaction management software to ISA software ... real estate agents have a lot to choose from where technology is concerned. In this week's Walkthrough podcast, you'll learn the five "must have" tech tools that every real estate agent should be using.

The leader of a super-successful Pittsburgh-area real estate team shares the story of how she and her team learned to make video a central part of their business during the coronavirus pandemic.

If you’re trying to list and market a house during the Coronavirus impact, we have the toolkit for making it happen so you can close the deal.

The pandemic crisis has changed the landscape of the working world. In this expert-sourced primer, we’ll walk you through the tools and strategies you need to take your real estate business fully remote.

We list 20 real estate review platforms that can help agents get more reviews and suggest more than a dozen features that agents should look for when choosing review management software.

If videos and images are part of your 2020 real estate marketing plans, use these mobile apps to take your visual content to the next level.