Marketing Tips for Real Estate Agents

You can use LinkedIn for more than real estate networking. This week on The Walkthrough, nationally-recognized LinkedIn coach Judi Fox shares a specific plan to help you connect with local buyers and sellers, become an influencer in your community, and grow your business.

There are a lot of different ways to grow your real estate YouTube channel. This week on The Walkthrough, Kristina Smallhorn tells us how she's grown her real estate YouTube channel to more than 70,000 subscribers and the impact it's had on her business.

Real estate agents seem to love Clubhouse, the hot new audio-based social networking app. Here's how agents can use it to make industry connections and, perhaps someday, even find buyers and sellers.

Some houses sell themselves. But in most cases, an experienced real estate agent knows what it takes to turn the typical home into a hot property. Top agents share the tactics they use to increase competition for their real estate listings and sell homes faster.

After you put a client’s home on the market, interested buyers will have questions about the home. That's where a listing information package becomes your secret weapon! The sooner you can answer a buyer's questions, the more you speed up their decision-making. Learn how one agent has created a perfect listing information package to proactively sell more listings.

What a year 2020 was in real estate! Helping us sort it all out this year on our podcast were guests including Tom Ferry, Karin Carr, Sarita Dua, and Brian Boero, just to name a few. In this episode of The Walkthrough, host Matt McGee shares some of his favorite interview clips from this year's shows, and explains how they fit into the show's mission to "explore how great agents grow their business, stand out from the crowd, and become irreplaceable."

It might be one of the best feelings you'll ever have in real estate: the feeling you get after you sell a home that one, two, or several other agents couldn't sell. Jennifer Hastings, a top agent in Traverse City, Michigan, practically built her business around that feeling.

On this week's Walkthrough, Anthony Marguleas, one of the top real estate agents in Los Angeles, says it's time to be proactive and look for homes that match your buyers' needs. He shares five creative ways to find new inventory when it seems like none exists.

You ring the doorbell (or start the Zoom call) and the listing appointment is underway! But then what? In part two of our "Winning the Listing Appointment" series, agent and coach Aaron Novello walks us through his listing appointment process -- and shares the scripts he uses after the doorbell rings and the appointment begins.

Winning the listing appointment begins before you ring the seller's doorbell. In this week's episode of The Walkthrough, agent and coach Aaron Novello shares how prequalifying sellers has helped his team win 80% of its listing appointments.