Business Tactics and Strategies for Real Estate Agents

Recent Posts

Agent Resources Urban Flight and Low Inventory: How to Capitalize on Today’s Market Trends
In this week's episode of The Walkthrough, we unpack data from HomeLight's Q2 Top Agent Insights Survey and share specific tactics to capitalize on the latest real estate market trends and news.
Agent Resources Instagram Story Ads: No One’s Using Them and That’s Exactly Why You Should
If I told you there’s a super-popular place online where you can get more leads without spending a lot of money, and without a lot of other real estate agents doing the same thing, you’d be all over it, right? Welcome to Instagram Story Ads.
Agent Resources Facebook Ads for Every Stage of the Real Estate Client Journey
What's your goal with Facebook ads? Engagement? Reach? Something else? And what about Lead Ads? There are so many choices! In this week's episode of The Walkthrough, AKvertise president Akvile DeFazio shows you how to create Facebook ads that will reach people no matter where they are in the buying or selling process.
Agent Resources You Got a 5-Star Review, Here’s How to Turn It Into More Clients
You're getting reviews from past clients, but are you using those reviews to their full potential? In this week's Walkthrough podcast, learn how to use reviews to attract more clients and make your real estate business better and bigger.
Agent Resources How to Convert Online Real Estate Leads: Q&A with HomeLight Elite Agents (Part 3)
You have questions about converting online real estate leads, and Elmer Morales and Jackie Soto have answers! After our highly popular two-part series on converting online leads, these two HomeLight Elite agents are back one more time for an episode dedicated entirely to listener questions about online lead conversion.
Agent Resources How to Convert Online Leads: HomeLight Elite Agents Share Their Proven System (Part 2)
Online home search activity is up. Now, more than ever, real estate agents need to know how to nurture and convert those leads. This week on The Walkthrough, HomeLight Elite agents Elmer Morales and Jackie Soto share details of their nurture system and how they convert leads in a competitive real estate market.
Agent Resources How to Convert Online Leads: HomeLight Elite Agents Share Their Proven System (Part 1)
Converting online leads is tough; we know it. But The Walkthrough is here to help! This is the first of a two-part series with Elmer Morales and Jackie Soto -- two agents who are so good at online lead conversion that they've reached HomeLight Elite status and been named Best of Zillow.
Agent Resources Work Less, Earn More: Setting Boundaries That Stick
A funny thing happened when Rob Henderson started working less: He made more money. In this week’s episode of The Walkthrough, Henderson tells us what he says to every client to set their expectations on day one. He also explains how far he’s willing to go to stick to those expectations -- even if it means letting a client walk away and choose another agent.
Agent Resources How Is the Coronavirus Impacting Real Estate Over Time?
See how the coronavirus outbreak is affecting housing and real estate agents' businesses with our biweekly flash poll data.
Agent Resources 3 Pillars of Building an Unbeatable Referral Business
If you really want people to remember you, if you want them to tell their friends and family about you, clicking the "Like" button or posting "Happy Birthday!" isn't going to cut it. This week on The Walkthrough, Abby Walters shares the three pillars of her all-referral business -- including the online tool she uses to stay top-of-mind with past clients, her sphere, and even other real estate agents.