Business Tactics and Strategies for Real Estate Agents

Recent Posts

Agent Resources From Cramped Condo to Spacious Single Family, a HomeLight Trade-In Success Story in Denver
When a Denver family needed help upsizing, they ended up on a waiting list. Then they discovered HomeLight Trade-In. After a quick approval and a couple weeks of looking for a new home, they bought it without having to bid over the asking price and then got money back when their condo sold.
Agent Resources This San Antonio Couple Offered Below List and Still Got the Home…Thanks to HomeLight Trade-In and Cash Offer
It’s incredibly rare in today’s real estate market to buy a house for less than the asking price, especially going against eight other offers above the asking price. But thanks to the powerful combination of HomeLight Trade-In and Cash Offer, a San Antonio family recently did exactly that.
Agent Resources How HomeLight Cash Offer Helped These Sacramento Buyers Win Their First Home With Their First Offer
In today’s real estate market, many buyers write multiple offers on several homes before they go under contract. But in Sacramento, HomeLight Cash Offer recently helped one couple buy their first home together on the first offer they wrote.
Agent Resources How HomeLight Trade-In Solved a Taxing Situation in Katy, Texas
When a big home with a big tax bill became too much, Alice Coleman knew it was time to downsize her Katy, Texas, home. Here’s how she and her real estate agent found relief thanks to HomeLight Trade-In.
Agent Resources How HomeLight Cash Offer Helped a Denver Buyer Compete and Beat a Higher Contingent Offer
Her client didn’t have the highest offer, but he did have cash and no contingencies. Denver real estate agent Carolyn Gdowski tells the story of how HomeLight Cash Offer helped her client compete and win against higher offers.
Agent Resources From Classroom to Closing: How HomeLight Trade-In Helped Two Teachers Ace Their Upsizing Test
As teachers with a growing family in Sonoma County, the Castros were “overwhelmed” at the thought of buying and selling a home at the same time. Their agent had a solution: HomeLight Trade-In. It let them buy a new home without a sales contingency and sell their old home after the move.
Agent Resources After a Year of Rejections, This Agent Won Her Sierra Madre Home with HomeLight Cash Offer
When real estate agent Chelsea Shang went a full year of getting beat out by other buyers as she tried to buy a new home for her family, she turned to HomeLight Cash Offer and it made all the difference. Her first offer was accepted, even though it wasn’t the highest. Here’s their story.
Agent Resources A $275K Swing: How HomeLight Helped a Morgan Hill Couple Win Big When Buying and Selling
In today’s real estate market, many people who have to buy and sell at the same time are lucky to come out financially even. But thanks to HomeLight Trade-In, the Riveras recently saved about $100K on their new home in Morgan Hill, then sold their previous home for $175K above asking.
Agent Resources A First-Time Buyer Competes and Wins in Houston with HomeLight Cash Offer
A first-time homebuyer in Houston found a perfect home with the right “vibe” just one day before a big Open House. To compete and win, her agent recommended HomeLight Cash Offer. With no financing contingency and the opportunity for a quick close, she got the home.
Agent Resources How HomeLight Cash Offer Helped a Dallas Couple Buy for $15K Under Asking and Close in 10 Days
In a hot real estate market like Dallas, it’s been rare lately to buy a home for less than asking price. But the Caraways managed to do exactly that thanks to HomeLight Cash Offer. Here’s their story.