Selling and Transactions

Communication is the heart of real estate success. Marketing, sales, negotiation -- it all relies on great communication skills. This week on The Walkthrough, Jesse Zagorsky shares a handful of specific NLP sales techniques that you can use to be a better communicator and make deeper connections with your clients.

Some houses sell themselves. But in most cases, an experienced real estate agent knows what it takes to turn the typical home into a hot property. Top agents share the tactics they use to increase competition for their real estate listings and sell homes faster.

Real estate has always had a too-much-paperwork problem. Now it also has an email-and-PDF problem. The “paper trail” has been replaced by a “digital file trail.” In this article, you’ll learn how the right tools are helping real estate agents solve those problems and navigate the digital file trail.

After you put a client’s home on the market, interested buyers will have questions about the home. That's where a listing information package becomes your secret weapon! The sooner you can answer a buyer's questions, the more you speed up their decision-making. Learn how one agent has created a perfect listing information package to proactively sell more listings.

What a year 2020 was in real estate! Helping us sort it all out this year on our podcast were guests including Tom Ferry, Karin Carr, Sarita Dua, and Brian Boero, just to name a few. In this episode of The Walkthrough, host Matt McGee shares some of his favorite interview clips from this year's shows, and explains how they fit into the show's mission to "explore how great agents grow their business, stand out from the crowd, and become irreplaceable."

Improving your speed-to-lead is a surefire way to set more appointments, get more clients, and sell more homes. Successful real estate agents explain why it’s important to contact leads quickly, and how they make it a priority across their teams and brokerages.

In real estate, practice makes production. Mastering scripts and role-play is how top agents learned to set more appointments, convert more leads, and sell more homes. In this week's episode of The Walkthrough, HomeLight Elite Agent Brendan Bartic shares his system for mastering scripts and role play.

There's more to winning a bidding war than price. In part two of our series on winning bidding wars, learn how to write offers that the seller and listing agent will love.

Bidding wars are more common in today's market. To make winning them more common, you have to write better offers. In this episode of The Walkthrough, a top agent in the red-hot Portland, Oregon, market shares the three Cs of winning bidding wars. Part one of a two-part series.

Not all sales are created equal, and sometimes real estate agents have to move mountains to get a deal done. On today's show, HomeLight Elite Agent Raylene Lewis shares the story behind a remarkable sale she recently completed in her College Station, TX, market.