Pricing Strategies

As the real estate market changes, homes are sitting unsold for longer periods of time. The price reduction conversation is a key way to help sellers understand why their home didn’t sell. Agent and coach Aaron Novello shares his script for persuading a seller that it’s time to lower their price.

In a changing real estate market, it’s more important than ever to get the price conversation right. Agent and coach Aaron Novello shares six phrases to help sellers see the true value of their home during the pricing conversation.

This week on The Walkthrough™, Aaron Novello says it's your job to help sellers understand the reality of this changing market. He'll share his exact scripts with six essential phrases you can use to help your sellers understand the value of their home.

There's more to winning a bidding war than price. In part two of our series on winning bidding wars, learn how to write offers that the seller and listing agent will love.

Bidding wars are more common in today's market. To make winning them more common, you have to write better offers. In this episode of The Walkthrough, a top agent in the red-hot Portland, Oregon, market shares the three Cs of winning bidding wars. Part one of a two-part series.