What Is a Full-Service Realtor? What Sellers Can Expect

What can sellers expect from a full-service Realtor?

When you hire a full-service Realtor, you can expect a wide range of professional support, which may be more important than ever in the current housing market.

“In our current market, which is constantly shifting, you need more than a sign in the yard,” Rhoton says. “A full-service agent will provide a complete plan — from pricing to preparation to marketing, and finally negotiation — tailored specifically to their client’s goals.”

Here’s a snapshot of what you can expect when you hire a full-service Realtor:

• Pricing expertise: They’ll conduct a comparative market analysis (CMA) to recommend a competitive listing price based on recent sales and current market trends.
• Home preparation guidance: A full-service agent often helps you identify which repairs, upgrades, or staging strategies could help your home show better and sell faster.
• Professional marketing: They’ll arrange for high-quality photography, create a compelling listing description, and promote your property across multiple channels, including the MLS, online real estate sites, social media, and email campaigns.
• Showings and open houses: Your agent will coordinate showings, schedule open houses, and gather feedback from potential buyers.
• Offer management: They’ll help you review offers, explain the terms, and suggest negotiation strategies to get you the best deal possible.
• Contract-to-close assistance: Once you accept an offer, your agent stays involved to make sure all paperwork is complete, deadlines are met, and any last-minute issues are addressed before closing day.

»Learn more: Meeting With a Realtor for the First Time? Here’s What to Expect

How much does a full-service Realtor cost?

Full-service Realtors typically earn a commission based on the final sale price of your home. Historically, sellers often paid for both their agent’s commission and the buyer’s agent’s commission, but that changed in 2024 after a major court settlement involving the National Association of Realtors (NAR).

Under the new rules, buyers are now responsible for negotiating and paying their own agent’s fees. As a seller, you’re no longer automatically expected to cover the buyer’s agent commission. However, you can still offer to pay some or all of the buyer’s agent fees as part of your marketing strategy, especially if you want to attract more potential buyers.

The typical commission for a full-service listing agent usually ranges from 2.5% to 3% of the sale price. For example, if your home sells for $400,000 and your agent charges a 2.5% commission, your cost would be $10,000.

When deciding whether to offer compensation to a buyer’s agent, your full-service Realtor can help you weigh the pros and cons based on your local market conditions. Offering buyer agent compensation could make your home more appealing, but it’s no longer required.

Commission rates are always negotiable, so it’s wise to discuss the structure and any potential incentives upfront with your agent before signing a listing agreement.

»Learn more: How Much Are Realtor Fees and Who Pays, Buyer or Seller?

How to find a trusted full-service Realtor

“Look for an agent who is knowledgeable and competent in the marketplace they reside in,” Rhoton suggests, “and then interview them in person to see if they are genuinely interested in your goals as a seller.”

She recommends you interview several agents, check reviews, and ask for personal references. “A good agent won’t just check off boxes; they’ll be personally invested in helping their clients stay competitive and avoid costly pitfalls.”

You may find a wide range of discount services or flat-fee listing alternatives, but Rhoton cautions: “There are plenty of options out there, but when your biggest investment is on the line, personal service and expertise really matter. You don’t want to gamble with your largest asset.”

You may even have a part-time Realtor friend offering you a lower commission. “Strategy and care matter more than a discount,” Rhoton says.

If you’re having trouble deciding between more than one Realtor candidate, Rhoton recommends focusing on how they answer this telltale question: “How are you going to get buyers excited about my house and bring me the best offer?”

HomeLight can connect you with top-performing full-service Realtors based on real sales data and customer reviews, not just paid featured positions on real estate websites.

»Learn more: 24 Questions to Ask a Real Estate Agent Before You Hire One

Pitfalls to avoid when hiring a Realtor

Finding the right full-service Realtor is key, but it’s just as important to watch for warning signs that a particular agent might not be the best fit. These can include:

• Lack of communication: If an agent is slow to respond to your calls, texts, or emails during the early stages, that’s a red flag. Selling a home requires consistent communication, and you deserve someone who will keep you updated.
• Limited market knowledge: A good agent should have a strong understanding of your local market. If they can’t confidently discuss recent sales or current trends in your area, they might not be the right choice.
• Overpromising on price: Be cautious of agents who suggest an unrealistically high listing price just to win your business. Pricing too high at the start can lead to longer days on market and eventual price cuts.
• Pushy or dismissive behavior: A strong Realtor will offer guidance but also respect your input. If an agent dismisses your concerns or pressures you to make decisions you’re uncomfortable with, it’s a sign they might not prioritize your best interests.
• Lack of a clear marketing plan: A full-service Realtor should be able to explain exactly how they will market your home. If an agent is vague about their strategy or relies solely on putting the listing online without a broader plan, you may want to keep looking.
• Inflexible commission discussions: Especially with the new NAR settlement changes, a top agent should be open to discussing commissions and explaining how they handle buyer agent compensation. If an agent refuses to have that conversation or isn’t clear about the structure, that could be a problem.

“If an agent is vague in their answers, rushed, or can’t explain something clearly about their marketing and pricing plan, that’s a red flag,” Rhoton says.

»Learn more: How to Find a Quality Listing Agent in Your City

How Much Is Your Home Worth Now?

Home values have rapidly increased in recent years. How much is your current home worth now? Get a ballpark estimate from HomeLight’s free Home Value Estimator.

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Alternatives to hiring a full-service Realtor

While many sellers choose a full-service Realtor for their expertise and convenience, it’s not your only option. Here are a few alternatives to consider:

• Limited-service agents or brokerages: Some agents or companies offer à la carte services where you pay only for the help you need, such as listing your home on the MLS or reviewing offers. This can save money but often means more work for you.
• Flat-fee MLS services: With this option, you pay a flat fee to get your home listed on the MLS, but you handle marketing, showings, negotiations, and paperwork on your own.
• For sale by owner (FSBO): Selling your home without a Realtor can eliminate listing commissions, but it usually requires a lot of time, effort, and risk, especially when it comes to pricing, marketing, and legal paperwork. FSBO properties also typically sell for less money than agent-assisted home sales.

If you’re considering using a low-fee national platform or agent, Rhoton recommends you do some research first. “The limited-service models don’t always know the market area and can misprice your home. They can miss key legal steps, or money may be left on the table during negotiations.”

In short, full-service Realtors give you the best odds for success. “I recall a story when a limited agent didn’t know what a ‘vault and haul’ septic system was on a home and it ended up being a huge problem for everyone involved,” Rhoton says.

»Learn more: Pros and Cons of Discount Real Estate Agents

Partner with a top agent for top results

Whether you’re selling a home for the first time, or you’ve done it before, the process can feel overwhelming, but partnering with a top full-service Realtor can make it smoother and more profitable.

“Consulting with a top agent early is the best piece of advice I can give to anyone getting ready to sell their home today,” Rhoton says. “They can help you make a smart, confident, well-timed decision about your best next steps.”

If you’re ready to find a trusted full-service Realtor, HomeLight can introduce you to performance-proven agents in your area. Our data-driven platform matches sellers with proven professionals who have a track record of success — so you can move forward with confidence. To get started, tell us a little about your home and selling plans.

Editor’s note: Most full-service Realtors like Dusty Rhoton offer no-obligation consultations. Many will also provide a free comparative market analysis so you know what your home is worth in the current market.