How to Sell a House By Owner in Alaska: A 9-step guide

Published on December 19th, 2024
11 min read

Richard Haddad Executive Editor
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Richard Haddad Executive Editor

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Richard Haddad is the executive editor of HomeLight.com. He works with an experienced content team that oversees the company’s blog featuring in-depth articles about the home buying and selling process, homeownership news, home care and design tips, and related real estate trends. Previously, he served as an editor and content producer for World Company, Gannett, and Western News & Info, where he also served as news director and director of internet operations.

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Learning how to sell a house by owner in Alaska (FSBO) might seem like a smart way to avoid paying real estate agent commissions and keep more of your home sale profits. But it also comes with its challenges — determining the right price, attracting serious buyers, and managing all the legal and financial paperwork.

In addition, homes sold with the help of an agent typically sell for higher prices — often enough to cover the agent’s commission and leave sellers with more money overall. For these and other reasons, only about 6% of homeowners sell their homes FSBO. Of those, nearly 40% already have a relationship with their buyer, according to transaction data from the National Association of Realtors.

But for some Alaska sellers, the challenge is part of the appeal. If you’ve decided to take the FSBO route, this guide will provide the step-by-step process on how to sell a house by owner in Alaska. We’ll also discuss potential risks and provide tips and alternatives to help you make the most of your sale.

Editor’s note: No matter how you choose to sell your home, if you would like to consult with a top agent first, HomeLight can connect you to highly-rated professionals in your Alaska market. Sales data shows that the top 5% of agents sell homes for 10% or more than average agents.

Why sell a house by owner in Alaska?

For some intrepid Alaskans, the biggest motivation for selling FSBO is to save on Realtor fees. Historically, this would cost the seller about 6% because it included the buyer’s agent compensation. However, with recent changes in agent commission rules, FSBO sellers will typically only save about 3% by handling the sale themselves, as buyers are now responsible for negotiating and paying their own agent fees.

To save that 3%, you’ll need to be ready to dedicate significant time and effort to pricing, marketing, negotiating, and navigating contracts and legal requirements.

So while skipping the help of a professional isn’t for everyone, selling by owner sale can offer a rewarding (and sometimes exciting) challenge. Before you jump in, you’ll want to carefully weigh the pros and cons.

Pros of selling a house by owner

You could save up to 3% on listing agent fees.
You maintain full control over the sale process.
You communicate directly with buyers without intermediaries.

Cons of selling a house by owner

FSBO homes often sell for less than agent-listed homes (see data below).
It can take longer to sell without a network of buyers.
You handle all time-consuming communications and negotiations.
Pricing your home correctly can be challenging and risky.
Marketing costs and efforts fall entirely on you.
You might face costly legal liabilities from improper disclosures.
Showing your home to unvetted buyers may pose safety risks.

Fewer proceeds can erase savings: According to the National Association of Realtors (NAR), FSBO homes sold at a median price of $380,000 last year, compared to the median selling price of all homes, which was $435,000. In Alaska, this could mean sacrificing $55,000 in proceeds to save $13,000 in commission fees, based on 3% of the state’s median home price of $436,407.

How to sell a house by owner in Alaska

Selling FSBO in Alaska means you’ll take on all the responsibilities typically handled by a Realtor. This includes setting the right price, marketing your home, managing showings, and negotiating offers. You’ll also need to handle legal requirements like seller disclosures, contracts, and property transfer paperwork.

While Alaska doesn’t require you to hire an attorney to sell your home, doing so can protect you from costly mistakes. Real estate attorney fees in Alaska typically cost about $313, but their expertise is often worth the investment.

Next up, let’s walk through the nine steps to selling your Alaska home by owner, starting with preparing your property for the market. You might think pricing your home is the first step in the FSBO process. However, getting your house in top condition before setting the price can help you achieve the best results.

1. Prepare your Alaska house for sale

A well-prepared home not only attracts more buyers but can also lead to higher offers and a faster sale. Before listing your house for sale, take steps to ensure it’s in great condition.

Declutter and depersonalize: Remove personal items, excess furniture, and clutter. This helps buyers envision themselves in the space.
Deep clean: Clean every nook and cranny, including carpets, windows, and fixtures. First impressions matter.
Make repairs and upgrades: Fix broken fixtures, repaint walls in neutral tones, and consider cost-effective upgrades like replacing outdated light fixtures or hardware.
Boost curb appeal: Trim landscaping, repaint the front door, and power wash siding to enhance your home’s exterior appeal.

»Learn more: 22 Steps to Prep Your House For Sale and Sell For More Money

2. Set a competitive list price

Pricing your property correctly is one of the most crucial steps in any home sale. Overpricing can deter buyers while underpricing can leave money on the table.

Research local market trends: Look at recent sales of comparable homes (comps) in your area to get a sense of market conditions.
Use online tools: HomeLight’s Home Value Estimator can provide a preliminary data-backed estimate of your home’s worth.
Consider professional help: If you’re unsure, hire a licensed appraiser to conduct a pre-listing valuation. A home appraisal in Alaska typically costs around $300–$500. This is highly recommended for FSBO homes.

»Learn more: How to Set Your Home’s List Price: 5 Factors that Matter Most

The most common pricing mistake: In a HomeLight survey of more than 1,000 top agents across the nation, nearly a third said the most common mistake sellers make is setting the listing price too high.

3. Invest in professional photographs

No guide on how to sell a house by owner in Alaska would be complete without this step. High-quality photos are essential to attract buyers online. Since most home searches start digitally, your listing photos must stand out.

Hire a professional: Find a photographer who understands how to showcase your home’s best features. The cost of a professional real estate photographer in your Alaska market will range from $350 to $1,000. Higher estimates often include additional services such as virtual tours.
Stage before the shoot: Ensure your home is spotless, decluttered, and well-lit. You might consider hiring a staging company.
Include aerial shots: If your Alaska property includes scenic views or extensive land, drone photography can add extra appeal.
Focus on curb appeal: While interior photos are expected, include a good number of exterior photos that showcase your home’s outdoor spaces, such as decks and patios.

»Learn more: How to Take Real Estate Photos and Sell Faster for More Money.

4. Create a compelling, detailed listing

Your listing should highlight what makes your property unique and provide all the essential details buyers need.

Craft an engaging headline: Mention standout features, like “Charming log cabin with mountain views in Anchorage.”
Describe key features: Highlight upgrades, square footage, number of bedrooms, and proximity to attractions or amenities.
Include all necessary information: Price, property type, lot size, year built, and HOA details (if applicable).

»Learn more: 7 Steps to Writing Creative Real Estate Listing Descriptions

5. List your home on the MLS

The multiple listing service (MLS) is an industry tool to get your property in front of serious buyers. While only licensed real estate agents can post home listings directly to the MLS, FSBO sellers in Alaska can access it by paying to use a flat-fee MLS service.

Pay for a flat-fee MLS service: FSBO sellers can pay a small fee to list their home on the MLS without hiring a Realtor. A flat-fee MLS service typically costs between $300 for a basic listing to several thousand dollars if you want additional services.
Provide complete information: Ensure your listing is accurate, detailed, and supported by professional photos.
Monitor your listing: Regularly check for inquiries and update information as needed.

»Learn more: How to Sell Your FSBO Home with a Flat Fee MLS listing company

Some examples of reputable FSBO service platforms include:

6. Market your home

Beyond the MLS, you’ll need a multi-channel marketing strategy to reach the widest audience.

Post on major real estate platforms: Zillow, Realtor.com, and Redfin are must-use sites, which is why using an MLS service is so important.
Leverage social media: Share your listing on platforms like Facebook and Instagram, and consider running targeted ads.
Use signage: Place a “For Sale By Owner” sign in your yard with a contact number. You can also distribute flyers and postcards in high-traffic areas around your community.
Host open houses: Invite prospective buyers to tour your home in person.

»Learn more: 9 Creative Ways to Market a House for Sale

Thinking of skipping the MLS? If you choose not to pay for an MLS service, you can still create a free FSBO listing on Zillow. This option can include a video and photos of your Alaska home. While there are some little-known search issues, it will get your property listed on Zillow and Zillow-owned Trulia. Learn more from our post: How Do I List My Home on Zillow When Selling FSBO?

7. Schedule and manage showings

Showings give buyers a firsthand look at your home and are key to securing offers.

Offer flexible scheduling: Accommodate evening and weekend showings to fit buyers’ schedules.
Use scheduling apps: Tools like Calendly and Microsoft Bookings can help you coordinate showing appointments and avoid double bookings.
Be prepared for last-minute requests: Keep your home clean and ready for showings at all times, including eliminating unpleasant odors.
Vet potential buyers: Require pre-approval letters or proof of funds to ensure you’re showing your home to serious buyers.
Keep safety in mind: Schedule showings when someone else can be on the property with you. Secure valuables and check identification when appointments arrive.

»Learn more: How Many Showings Does It Take to Sell a House on Average?

8. Evaluate offers, negotiate, and make disclosures

Once offers come in, it’s time to evaluate them and negotiate terms. Look beyond the offer price to consider other parts of the deal, such as contingencies or any unusual inspection follow-up requirements. You should also consider closing timelines that fit your needs and the buyer’s financing stability.

Weigh contingencies: These can include inspections, appraisals, or the buyer’s need to sell their current home or secure financing.
Consider closing costs: Your potential buyer may ask for seller concessions or credits to help them with closing costs.
Calculate net proceeds: Use HomeLight’s Net Proceeds Calculator to help you get a better idea of how much profit you’ll receive. You might also consider hiring a financial advisor.
Respond quickly to good offers: If you receive an attractive offer, respond promptly to show the potential buyer or their agent that you are serious about closing the sale.
Be prepared for counteroffers: Decide in advance what your bottom line price is before the back-and-forth negotiations start. Keep an open mind and be ready for give-and-take compromises — from repairs and closing expenses to move-out dates.

Alaska seller disclosure laws

In Alaska, you’re required to complete the state’s Residential Real Property Transfer Disclosure Statement to inform buyers about the condition of your property. Some issues you’ll need to disclose include:

Roof leaks or structural damage
Issues with plumbing, electrical, or HVAC systems
Past or current pest infestations
Environmental hazards, like mold or asbestos
Legal restrictions, such as zoning or easements
If the home is in an area prone to natural hazards (e.g., avalanches or mudslides)

You must also disclose any relevant documents like energy rating certificates or septic agreements, and are expected to estimate monthly utility costs on the form. It’s prudent to complete thoroughly complete the seller disclosure statement. Full transparency can protect you from future legal disputes.

»Learn more: How To Negotiate When Selling a House

9. Close the sale of your Alaska home

Once you’ve accepted an offer, you’ll work toward closing.

Coordinate with the title company: They’ll handle the title search and prepare the deed transfer.
Complete all required paperwork: This includes the purchase agreement, closing disclosures, and any lender-required documents.
Attend the closing: In Alaska, you’ll typically sign the final paperwork in person or through an attorney. While an attorney is not required at closing in Alaska, it’s highly recommended for a FSBO sale.

After closing, you’ll hand over the keys and officially complete the sale. Congratulations — you’ve sold your Alaska home by owner!

»Learn more: What to Bring at Closing as a Seller

FSBO pitfalls to avoid in Alaska

Selling a home by owner can be rewarding, but it’s also easy to make mistakes that could derail your sale. Avoid these common FSBO pitfalls:

Not using the MLS: Limiting your property’s visibility can result in fewer offers and a lower sale price.
Over- or under-pricing your house: A price that’s too high deters buyers while underpricing leaves money on the table.
Letting your home sit on the market too long: A lingering listing can make buyers suspicious about the property.
Not providing sufficient marketing: Without proper advertising, you may struggle to attract serious buyers.
Becoming overly fixated on one detail: Focusing too much on a single offer term, like price, could prevent you from taking advantage of other favorable conditions.
Failing to declutter, depersonalize, and deodorize the home: A clean, neutral home creates a better impression on buyers.

»Learn more: Why Isn’t Your Home Selling? 12 Common Reasons to Consider

Alternatives to selling FSBO in Alaska

FSBO isn’t the right path for every homeowner. If the process feels overwhelming or you’re not seeing the results you want, consider these alternatives:

Work with a top real estate agent: A professional agent can market your home, negotiate the best deal for the highest proceeds, and ensure all legalities are handled correctly. HomeLight’s Agent Match platform can connect you with top-performing agents in your Alaska area.
Sell for cash through HomeLight’s Simple Sale: If you’re looking for a fast, convenient transaction, Simple Sale provides no-obligation cash offers in as little as 24 hours. This cash offer option can be an excellent solution if you’re on a tight timeline or want to skip repairs and showings.

»Learn more: Wait! Read This Before You Sell Your House for Cash

Ready to sell your Alaska home?

Selling your home by owner in Alaska is a challenging but achievable goal with the right preparation and resources. However, if you want to maximize your profit and minimize stress, consider working with a trusted real estate agent.

HomeLight’s free Agent Match platform connects you with Alaska’s top agents who understand your market and can help you get the best price for your home. Most reputable agents are happy to provide a no-cost consultation and may even offer you a comparative market analysis (CMA) as a guide for pricing your home.

Alternatively, if you’re looking for a quick cash sale, HomeLight’s Simple Sale platform can help you close fast and move on with confidence. Get started today by entering a few details about your Alaska home.

No matter your path, HomeLight is here to help you sell your Alaska home with confidence!

»Learn more: Visit our Home Seller’s Resource Center to enter your questions about any part of the home sale process.

Header Image Source: (Eric Hooper / Unsplash)

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At HomeLight, our vision is a world where every real estate transaction is simple, certain, and satisfying. Therefore, we promote strict editorial integrity in each of our posts.

Richard Haddad

Executive Editor

Richard Haddad is the executive editor of HomeLight.com. He works with an experienced content team that oversees the company’s blog featuring in-depth articles about the home buying and selling process, homeownership news, home care and design tips, and related real estate trends. Previously, he served as an editor and content producer for World Company, Gannett, and Western News & Info, where he also served as news director and director of internet operations.