How to Sell a House By Owner in Indiana

Why sell a house by owner in Indiana?

Williams says the main reason “by far” for selling FSBO is to save the commission. “It’s no secret.”

But how much are these sellers really saving? Data collected in 2023 from NAR shows that FSBO homes sold at a median of $380,000, significantly lower than the median of agent-assisted homes at $435,000.

As you can see, FSBO is a mixed bag. So, before we share our selling tips, let’s lay out some pros and cons to help you decide if this is the route for you.

In spite of the cons, we’ll help you navigate the challenges of FSBO if you’re committed to selling your Indiana house without agent assistance. For some, selling a home FSBO is a challenge worth accepting, and success can be measured in more ways than one.

Steps to sell a house by owner

Next, let’s review the FSBO process step by step.

1. Prepare your house for sale

Whether you’re selling with an agent or FSBO, at a minimum you’ll want to get your Indiana home into respectable shape before any showings to increase your chances of receiving a fair price. Here are a few standard tasks to add to the list.

Indoors

These efforts will go a long way toward impressing buyers looking for a home in Indiana:

• Declutter floors, shelves, and surfaces throughout the home.
• Deep clean until the house is sparkling.
• Repaint bold walls (or those that look dingy) in a neutral color.
• Make small fixes and repairs, like a leaky faucet or broken door handle. “Condition trumps everything but location,” Williams notes.
• Lightly update with new light fixtures, faucets, or cabinet hardware. Williams says things should look new, updated, and taken care of for the best impression.
• Refinish hardwood floors.
• Reduce furniture in crowded rooms — consider a temporary storage unit.
• Stage the home with final touches like fresh-cut flowers or a basket of fresh produce.
• Use rugs to define spaces and place them strategically.

“If you can’t do anything else, make sure you paint, deep clean, and declutter,” Miller advises.

Outdoors

Some important curb appeal upgrades can include:

• Mow the lawn and pull weeds.
• Apply fresh mulch liberally.
• Upgrade your landscaping. Consider a new walkway, flowerbed, or shrubs.
• Add a fresh coat of exterior paint.
• Install a new garage door if yours is looking old or not working properly.

Knowing that first impressions are critical, Williams advises power-washing the house and making sure the lawn is manicured and the bushes are shaped.

2. Do the homework necessary to set a competitive price

You’ve arrived at a critical moment in your FSBO process: setting a listing price. You don’t want to leave money on the table, yet you want to encourage activity on your listing.

Before listing a home, an agent usually conducts a comparative market analysis (CMA). This is a highly-detailed study of “comps” — similar homes nearby that have sold recently, are pending, on the market, or were previously listed but taken off the market. Some may have even been pulled off the market without a sale.

According to Williams, the top drawback of selling FSBO is underpricing your home and leaving money on the table. “Some [sellers] overprice their home, but far more undervalue it and list it for less.”

Conduct your own “CMA Lite”

It’s time to roll up your sleeves and research.

Start with an online home value estimate

As a starting point, look at several online estimators for your home’s value. HomeLight’s Home Value Estimator aggregates publicly available data such as tax records and assessments, your home’s last sale price, and recent sales records for other properties in the same neighborhood.

We also add a new layer of information to our estimates using a short questionnaire. Tell us a few details about your Indiana home, such as:

• How much work does it need?
• What type of home is it (single-family, condo, townhouse, or other)?
• Roughly when was your house built?
• Are you planning to sell soon?

Using these insights, we’ll provide you with a preliminary estimate of home value in under two minutes.

Whether you use Zillow, Chase, Realtor, or Redfin to get a home value estimate, think of any online home price tool as a first step (not your only source of truth) — and recognize that the data used may be limited.

Narrowly filter your search for comps

When you’re ready to find comps, you can choose from sites like Zillow, Trulia, Redfin, or Realtor.

You’ll want to filter your searches to the area very near your house (within blocks if possible) and with similar characteristics. If you’re not finding any comps, expand your search map.

You’ll also want to filter results by details like:

• Listing status (look at recently sold, pending, and active)
• Number of bedrooms
• Number of bathrooms
• Square footage
• Home type (single-family, condo, etc.)

Beyond the above criteria, the more houses you find with floor plans and an age similar to yours, the better.

Use a site like Zillow to collect your data

As an example, let’s take a look at how to filter your search for comps on Zillow.

• Navigate to Zillow.
• Type in your address. If a pop-up with your home’s specs appears, close it with the “X” on the top right (or sometimes you must click “Back to search” on the top left).
• Filter by “sold.” Yellow dots should appear on the map surrounding your house, and you will see all the recently sold homes on the right.

• Now, filter by the number of bedrooms and bathrooms and check the box “Use exact match.”

• Next, filter by home type.

• Next, select the “More” box. Here, you can specify square footage, lot size, and year built.
• While still in the “More” filter box, scroll down and select to view houses that sold in the last 30 days. If you find there are not many results in your area, try expanding to 90 days. However, the further back you go, the less relevant the comps.

• If necessary, click the plus or minus buttons to widen the search area.
• Once you’ve collected data for sold houses, revise or restart the search to view active and pending listings, as well.

Invest in an appraisal

If you want to further reduce guesswork, top agents recommend paying an appraiser to provide a professional opinion of value for your home. An appraiser will combine recent property data, research of the surrounding market, and information collected from a walkthrough of your home to determine an appraised value.

An appraisal is “money well spent,” Williams states, estimating the cost in Indiana to be between $300 and $600 — well worth it to avoid possibly over- or underpricing your house by thousands. “It’s a smart move.”

Make sense of the research

Compare your home’s features against the nearby comps you collected. Hopefully, the houses you studied give an indication of an appropriate price range for your home. From there, you can make dollar adjustments based on characteristics that add value (patios, curb appeal, an extra bedroom) versus detracting from it (a busy street, deferred maintenance, less square footage).

Consider the differences and similarities of comps with the appraised value of your home to choose a price that will encourage activity (too high and it may seem out of reach to many buyers) but will also maximize your profit.

People who live in the home state of the Indianapolis 500 tend to love cars and will appreciate more than the standard two-car garage — although Miller says there’s a shortage of those (so if your home has one, it will stand out and command a higher price).

3. Photograph your home

Listing photos are powerful, either pulling in buyers for showings or keeping them away.

To give your listing an edge, consider hiring an experienced real estate photographer. While they may charge as much as $100 to $200 an hour, this could be one of the most important things you do to sell your home.

Getting a professional photographer is a “no-brainer,” Williams says. Add a virtual tour for an additional $30. “Drone images are a strong feature.”

But if you do go the DIY route, make sure to:

• Use a good camera with a wide-angle lens.
• Pay attention to lighting.
• Include a photo of every room.
• Take multiple pictures of living areas, kitchens, and bathrooms.
• Try shooting different angles.

Review our guide on how to take quality real estate photos for further guidance.

4. Create a detailed, compelling listing

Along with stellar photos, you’ll want to craft an informative and compelling listing. Leverage both the listing description (a paragraph or two highlighting key features) and the property details to show potential buyers all about your home and what makes it desirable.

Tell a story with your description

Draw in potential buyers with a powerful listing description that tells a story about your Indiana house, including details like:

• Your home’s most unique and desirable features, like a breakfast nook or sunroom
• Recent upgrades like a kitchen or bathroom remodel or new roof or HVAC system
• High-end appliances, materials, or finishes
• Outdoor features like a pool or patio
• Neighborhood features and amenities
• Nearby parks, walking trails, restaurants, and attractions
• School district

“Put together a list of what you love about the home,” Miller suggests. That will attract buyers who like what you like.

Williams concurs: Why did you buy it? What do you like about it? “Combine features with emotions to show what’s special about your house – but don’t overdo it.”

Don’t skimp on the property details

Aside from writing the description, you may be prompted to enter information like:

• Age of the home
• Square footage
• Architectural style (i.e., split-level, rancher, craftsman)
• Appliances included
• Exterior building materials
• Flooring types
• HOA fees
• School zone information
• Lot size

Many real estate agents and potential buyers really do read this “fine print” on your listing — so include accurate details, and plenty of them.

“Is it suburban or urban?” Williams queries. “What’s the walkability of the area?”

5. List your home online

It’s finally time to post your Indiana home online. While you can create FSBO listings for free on popular search sites, you’d have to painstakingly post site by site, and your listing wouldn’t reach the majority of buyers and agents.

To give your home the most exposure, pay to have your home put on your local MLS (multiple listing service) -– a platform agents use to share properties with one another as well as major real estate sites. Posting there will feed your listing to buyers’ agent databases and to common sites buyers use.

Only licensed real estate agents and brokers who are MLS members can post to the MLS. However, you have two options to gain access: paying an agent to post for you or using a FSBO platform online.

Pay an agent to list your home on the MLS

A local agent may be willing to list your house on the MLS for a flat fee, without any other involvement in your real estate transaction. If you decide to go this route, make sure you ask whether the fee includes updating your listing if necessary.

Use a FSBO platform with an MLS option

There are a variety of paid websites that you can use to list your Indiana house online as “for sale by owner.” These sites offer packages ranging from about $100 to $400 for just a listing, or a larger flat fee of $3,000 to $5,000 that includes any number of additional professional marketing services.

Some of these companies display their rates on their websites, but others won’t quote a fee until you input your address or select an area of the country. A few examples include:

• Indiana Flat Fee MLS
• ISoldMyHouse.com
• Unreal Estate
• FSBO.com
• Houwzer
• Clever Real Estate
• Homie Real Estate
• Assist-2-Sell
• Help-U-Sell

It’s important to note that many of these companies serve FSBO sellers nationwide, which can cause challenges if the assisting representatives don’t understand the local market trends in your Indiana neighborhood.

Whatever you choose, read the fine print carefully: some sites may have hidden fees or even take a percentage off your sale – a detour you’d rather avoid on the FSBO route.

Not willing to pay for the MLS?

If you’re determined to save money by forgoing the MLS, creating a free FSBO listing on Zillow might be your top option. You can post videos and unlimited photos, and get fairly wide exposure via Zillow and the Zillow-owned Trulia.

6. Market your home

Experienced agents like Williams and Miller know that posting a home on the MLS is just the beginning of the marketing phase. A successful home sale requires a deliberate and targeted marketing plan to reach the right buyers and attract the best offers.

“The MLS is very important to get the most exposure to the most buyers,” Williams says. However, he says, many FSBO sellers use Zillow, Craig’s List, and social media to get the word out.

Here are some of the steps you can take to market your home:

Place a nice FSBO sign by the road

Consider getting a custom yard sign rather than purchasing a generic one you write on with a Sharpie. You can order a custom sign on a site like Vistaprint with your contact information, plus a stand, for as little as $25 plus shipping. Note that some MLS providers may have rules about whether you can post a FSBO yard sign while your home is on the MLS.

Share on social media

Share your home across social media – and ask your friends to share, too.

Williams advises FSBO sellers to “use the best photos and description” on social media to make the best impression.

Hold an open house

Try these strategies for a successful open house event:

• Share details on Facebook and Nextdoor.
• Update your MLS listing with the open house details (if you’re able to as part of paying the flat fee), or update your DIY FSBO listing.
• Place open house signs at nearby intersections.
• Tidy up the house before potential buyers come through.
• Pass out info sheets with the address, bullet points about the house, your contact info, and perhaps one photo.
• If you can, collect visitors’ info — then follow up later to ask if they have any questions.

Find more expert tips for how to hold an open house at this link.

7. Manage showings

If your marketing is successful, your next step will be to show the home to prospective buyers. Welcome to the busiest phase of the home sale process. One reason some FSBO sellers switch to an agent is that they underestimated the time, energy, and expertise needed to manage this crucial step.

To manage the logistics of showings:

• Respond to inquiries ASAP.
• Set end times if you need to fit many showings in one day. This will also create a sense of demand and urgency for buyers to place offers.
• Remove or secure valuables.
• Make sure the home is clean and tidy for showings.
• Follow up with buyers’ agents after showings to get their feedback.
• Check the forecast to avoid showings or open houses during inclement weather. Not only do homes show better on sunny days with natural light, but you don’t want muddy footprints all over your clean floors.

Should you be present for showings?

If you’d rather not be present for every showing, consider using a lockbox with a code to let buyers’ agents enter the house. This is standard industry practice among agents. To ensure you’re working with someone legitimate, use Google or sites like arello.com to check their real estate license number.

With unrepresented buyers, plan to be on the property for the showing. During a showing, we recommend you:

• Point out a few highlights of the house.
• Let buyers look without hovering.
• Be prepared to answer questions.
• Avoid the temptation to tell all — let the house and listing do the talking.

“Don’t be there alone,” Williams cautions. There’s a certain level of liability when showing your home to strangers. “Be careful.”

Miller agrees. “Security is an issue. You don’t know who’s coming into your house.”

8. Evaluate offers, negotiate a deal, and confirm disclosures

Before signing anything, Miller says, “Get a letter from their lender.” That will help verify the buyer’s financing.

Feel free to negotiate if the offer isn’t exactly what you were expecting. “Use your gut,” Williams urges. But, he cautions, don’t violate fair housing rules when evaluating an offer. “Don’t discriminate. Be ethical.”

Here are key considerations when considering an offer on your Indiana home:

• Vet potential buyers by requiring a mortgage pre-approval letter or proof of funds.
• Require everything in writing.
• Remember, you can counter-offer and negotiate.
• Ask for best and final in a multiple-offer situation.
• Look for a good real estate attorney. (See the next step!)
• Evaluate any contingencies such as home sale or home inspection.

Property condition disclosure

Indiana state law (IC 32-21-5-7) requires all sellers to file a disclosure form (such as the Seller’s Residential Real Estate Sales Disclosure State Form 46234) or a similar form that contains specific information about the condition of the home and its major systems and appliances. Miller points out the additional “lead-based paint disclosure” for homes built prior to 1978.

Per Indiana law, sellers must provide this completed disclosure to a buyer before accepting an offer, and an updated version at closing to certify that the statements provided in the document remain true and that there has not been “any material change” in the physical condition of the property since the form was initially provided.

In an agent-assisted sale, your listing agent would typically assist you with this disclosure step and others that may be required. However, as a FSBO seller, you will want to be certain all disclosure steps mandated by Indiana law have been completed.

What will you be asked? You can expect to disclose any significant defects or issues you’re aware of concerning:

• Appliances (washer, dryer, refrigerator, range, disposal, etc.)
• Electrical systems (light fixtures, garage door openers, smoke and burglar alarms, etc.)
• Water and sewer systems (plumbing, water heater, irrigation, well, septic, etc.)
• Heating and cooling system (central air, furnace, fireplace, propane tank, etc.)
• Roof (age, leaks, number of shingle layers, etc.)
• Hazardous conditions (methane or radon gas, lead paint, mold, asbestos, etc.)
• Other disclosures (foundation problems, land use, encroachments, zoning or code violations, moisture or water problems, damage from wind, termites, or rodents, etc.)

If in doubt about a problem with the home’s condition, most top real estate agents would recommend you disclose it. If you know of an issue and choose not to disclose a major problem, and that defect is later discovered, you could be held liable for damage or subsequent costs.

9. Close the sale — with professional help

Although Indiana does not require a real estate attorney, it’s a good idea for FSBO sellers to hire one to minimize risk and settle the legal documents.

Real estate attorney fees can vary depending on location and how much help you want or need. In Indiana, they generally range from $220 – $260 per hour — well worth it for professional guidance in closing one of life’s largest legal transactions.

FSBO mistakes to avoid in Indiana

On your FSBO journey, watch out for these major pitfalls:

• Missing out on the MLS
• Forgetting or refusing to pay the buyer’s agent commission
• Over- or under-pricing
• Letting your house sit on the market too long
• Failure to vet potential buyers
• Forgetting the disclosure statement

“A big risk is [forgetting the] disclosures,” Miller observes. “People can get themselves into a lot of trouble.”

Alternatives to selling by owner in Indiana

If you decide you don’t want the hassle or pressure of FSBO, you’ve got other solid options.

Enlist the help of a top-rated real estate agent

Ultimately, the services and price gains you can get with an experienced real estate agent may put more money in your pocket than FSBO. A proven agent is also better equipped to help you achieve your selling and moving timelines.

Miller has picked up FSBO sellers as clients many times. “They don’t do [FSBO] very long,” she says. “People are so busy now, but you must be available for showings.” She says the challenges of making yourself available at a moment’s notice and screening potential buyers can be too much for some FSBO sellers.

When Miller takes on a former FSBO seller, she has a discussion about listing price with them to set more realistic expectations.

Interested in such expertise? HomeLight’s Agent Match platform can connect you to top-performing agents in your Indiana market. Our free tool analyzes over 27 million transactions and thousands of reviews to determine which agent is best for you based on your needs. It takes only two minutes to receive your matches.

Request a cash offer to buy your Indiana home

If you’d like to skip the sale prep altogether — plus avoid paying agent commissions — you can opt to sell your home as-is to an all-cash buyer instead.

For a low-stress experience, consider requesting a cash offer from HomeLight’s Simple Sale platform. Tell us a few details about your home, and in as few as 24 hours, we’ll send a no-obligation all-cash offer your way. If you decide to accept the offer, Simple Sale sellers have the ability to close in as little as 10 days.

Without leaving the Simple Sale platform, you’ll also be able to compare your cash offer to an estimation of what your home would sell for on the open market so you can make an informed decision.

Ready to sell your Indiana home?

Unless you already have a buyer lined up, selling a house by owner in Indiana requires a significant investment of time and effort. You’ll need to pull your own comps, capture excellent pictures, create a listing, market the house online, field inquiries, host showings, negotiate, and close the deal. And that’s after preparing the house itself.

You also have to consider that FSBO listings tend to sell for less than agent-assisted sales. An experienced agent who knows the area can make recommendations for targeted upgrades to help you maximize your sale price and get a premium offer. This can help to offset or, in some cases, more than make up for the cost of commission — while saving you time and headaches.

If you choose to go FSBO, you should have a good idea now of what to expect from the process. Otherwise, our internal transaction data at HomeLight shows that the top 5% of real estate agents sell homes for as much as 10% more than average, and we’d be happy to introduce you to some of the best agents in your Indiana market.

Writer Hayley Abernathy contributed to this story.

Header Image Source: (Steven Van Elk / Unsplash)