
Why sell a house by owner in Utah?<\/h2>\n
The top three reasons people cite for selling FSBO<\/a> include knowing the buyer, a relative, friend, or neighbor (38%), and avoiding the agent commission (30%).<\/p>\n To get a firsthand perspective on selling homes in Utah, we spoke with Stephanie Grable from The Stern Team<\/a> in Salt Lake City<\/a>, who is a single-family home expert in The Salt Lake Valley. Her team works with over 67% more homes than average agents in their market.<\/p>\n Grable says Utah FSBO sellers she encounters \u201cthink they will save money on real estate commissions by selling their home themselves. However, they usually end up making less money on their home sale if they sell FSBO than if they enlisted the help of a top agent.\u201d<\/p>\n According to NAR, FSBO homes sold for a median of $380,000, signi\ufb01cantly lower than the median of agent-assisted homes, which was 4345,000.<\/p>\n As you can see, FSBO is a mixed bag. So, before we share our selling tips, let\u2019s lay out some pros and cons to help you decide if this is the route for you.<\/p>\n<\/div><\/div><\/div><\/section> In spite of the cons, we\u2019ll help you navigate the challenges of FSBO if you\u2019re committed to selling your Utah house without agent assistance. For some, selling a home FSBO is a challenge worth accepting, and success can be measured in more ways than one.<\/p>\n<\/div><\/div><\/div><\/section> Next, let\u2019s review the FSBO process step by step.<\/p>\n Whether you\u2019re selling with an agent<\/a> or FSBO, at a minimum, you\u2019ll want to get your Utah home into respectable shape before any showings to increase your chances of receiving a fair price. Here are a few standard tasks to add to the list.<\/p>\n These efforts will go a long way toward impressing buyers looking for a home in Utah<\/p>\n Grable says, \u201cBuyers want to be able to picture themselves in the home and not still think of it as someone else\u2019s home, that\u2019s why it\u2019s important to remove religious symbols, political decor, family photos, and other personal memorabilia.\u201d<\/p>\n 48% of agents agree that improved curb appeal is a strong selling point among home features, as mentioned in HomeLight\u2019s 2024 Top Agents Insight Report<\/a>.<\/p>\n Some important curb appeal upgrades<\/a> can include:<\/p>\n \u201cYour curb appeal sets your first impression, so make it a good one! If you have overgrown weeds and peeling paint, the buyer will think the house isn\u2019t taken care of, and they will start to look for other flaws once they get inside,\u201d says Grable.<\/p>\n You\u2019ve arrived at a critical moment in your FSBO process: setting a listing price<\/a>. You don\u2019t want to leave money on the table, yet you want to encourage activity on your listing.<\/p>\n Before listing a home, an agent usually conducts a comparative market analysis<\/a> (CMA). This is a highly detailed study of \u201ccomps<\/a>\u201d \u2014 similar homes nearby that have sold recently, are pending, on the market, or were previously listed but taken off the market. Some may even have been pulled off the market without a sale.<\/p>\n \u201cIt\u2019s essential to set the listing price right the first time. You don\u2019t want to go too low and leave money on the table, but you don\u2019t want to list too high and miss out on potential buyers because it\u2019s listed out of their price range,\u201d recommends Grable.<\/p>\n Without an agent, you\u2019ll miss out on the complexity of a full CMA and the know-how to interpret it. However, with a little time and money, you can set a competitive price yourself.<\/p>\n It\u2019s time to roll up your sleeves and research.<\/p>\n As a starting point, look at several online estimators for your home\u2019s value. HomeLight\u2019s Home Value Estimator<\/a> aggregates publicly available data, such as tax records and assessments, your home\u2019s last sale price, and recent sales records for other properties in the same neighborhood.<\/p>\n We also add a new layer of information to our estimates using a short questionnaire<\/a>. Tell us a few details about your Utah home, such as:<\/p>\n Using these insights, we\u2019ll provide you with a preliminary estimate of home value in under two minutes.<\/p>\n Whether you use Zillow, Chase, Realtor, or Redfin to get a home value estimate, think of any online home price tool<\/a> as a first step (not your only source of truth) and recognize that the data used may be limited.<\/p>\n When you\u2019re ready to find comps, you can choose from sites like Zillow, Trulia, Redfin, or Realtor.<\/p>\n You\u2019ll want to filter your searches to the area very near your house (within blocks if possible) and with similar characteristics. If you\u2019re not finding any comps, expand your search map.<\/p>\n You\u2019ll also want to filter results by details like:<\/p>\n Beyond the above criteria, the more houses you find with floor plans and an age similar to yours, the better.<\/p>\n As an example, let\u2019s take a look at how to filter your search for comps on Zillow.<\/p>\n If you want to further reduce guesswork, top agents recommend paying an appraiser<\/a> to provide a professional opinion of value for your home. An appraiser will combine recent property data, research of the surrounding market, and information collected from a walkthrough of your home to determine an appraised value.<\/p>\n An appraisal for a single-family home will likely cost up to $500<\/a>\u2014well worth it to avoid potentially over- or underpricing your house by thousands.<\/p>\n Compare your home\u2019s features against the nearby comps<\/a> you collected. Hopefully, the houses you studied give an indication of an appropriate price range for your home. From there, you can make dollar adjustments based on characteristics that add value (patios, curb appeal, an extra bedroom) versus detracting from it (a busy street, deferred maintenance, less square footage).<\/p>\n Consider the differences and similarities of comps with the appraised value<\/a> of your home to choose a price that will encourage activity (too high, and it may seem out of reach to many buyers), but will also maximize your profit.<\/p>\n \u201cUtah is such a diverse state, and buyers move here from all over the world \u2014 and they want different things. However, most buyers really look for a home that can help them escape the hustle and bustle of big-city life. Large yards, mountain views, and warm light-filled interiors are all popular features that can increase your home\u2019s value,\u201d according to Grable.<\/p>\n Listing photos are powerful, either pulling in buyers for showings or keeping them away.<\/p>\n To give your listing an edge, consider hiring an experienced real estate photographer. While they may charge as much as $110 to $300 per project,<\/a><\/p>\n \u201cHigh-quality photographs are important for selling a home because they\u2019re giving a potential buyer the first peek of the house, and they\u2019re deciding whether or not they should even visit the house based on the photos,\u201d Grable says.<\/p>\n But if you do go the DIY route, make sure to:<\/p>\n Review our guide on how to take quality real estate photos<\/a> for further guidance.<\/p>\n Along with stellar photos, you\u2019ll want to craft an informative and compelling listing. Leverage both the listing description (a paragraph or two highlighting key features) and the property details to show potential buyers all about your home and what makes it desirable.<\/p>\n Draw in potential buyers with a powerful listing description that tells a story about your Utah house, including details like:<\/p>\n Aside from writing the description, you may be prompted to enter information like:<\/p>\n Many real estate agents and potential buyers read the \u201cfine print\u201d on your listing, so include accurate details and plenty of them.<\/p>\n It\u2019s finally time to post your Utah home online. While you can create FSBO listings for free on popular search sites, you\u2019d have to painstakingly post site by site, and your listing wouldn\u2019t reach the majority of buyers and agents.<\/p>\n To give your home the most exposure, pay to have your home put on your local multiple listing service<\/a> (MLS) \u2014 a platform agents use to share properties with one another as well as major real estate sites. Posting there will feed your listing to buyers\u2019 agent databases and to common sites buyers use.<\/p>\n Only licensed real estate agents and brokers who are MLS members can post to the MLS. However, you have two options to gain access: paying an agent to post for you<\/a> or using a FSBO platform online.<\/p>\n A local agent may be willing to list your house on the MLS for a flat fee, without any other involvement in your real estate transaction. If you decide to go this route, ask whether the fee includes updating your listing if necessary.<\/p>\n You can use various paid websites to list your Utah house online as \u201cfor sale by owner.\u201d These sites offer packages ranging from about $100 to $400 for just a listing, or a larger flat fee of $3,000 to $5,000 that includes any number of additional professional marketing services.<\/p>\n Some of these companies display their rates on their websites, but others won\u2019t quote a fee until you input your address or select an area of the country. A few examples include:<\/p>\n It\u2019s important to note that most of these companies serve FSBO sellers nationwide, which can cause challenges if the assisting representatives don\u2019t understand the local market trends in your Utah neighborhood.<\/p>\n Whatever you choose, read the fine print carefully: some sites may have hidden fees or even take a percentage off your sale \u2014 a detour you\u2019d rather avoid on the FSBO route.<\/p>\n If you\u2019re determined to save money by foregoing the MLS, creating a free FSBO listing on Zillow<\/a> might be your top option. You can post a video and unlimited photos, and get fairly wide exposure via Zillow and the Zillow-owned Trulia.<\/p>\n<\/div><\/div><\/div><\/section> Now, it\u2019s time to spread the word about your Utah home.<\/p>\n Experienced agents like Grable know that posting a home on the MLS is just the beginning of the marketing phase. A successful home sale requires a deliberate and targeted marketing plan to reach the right buyers and attract the best offers<\/a>.<\/p>\n \u201cYou need to market your Utah home to not only local buyers but buyers moving from other states, countries, and buyers who want to purchase a vacation home in Utah. A top real estate agent can market to all of these people for you,\u201d says Grable.<\/p>\n Here are some of the steps you can take to market your home:<\/p>\n Consider getting a custom yard sign rather than purchasing a generic one you write on with a Sharpie. You can order a custom sign on a site like Vistaprint<\/a> with your contact information, plus a stand, for as little as $25 plus shipping. Note that some MLS providers may have rules about whether you can post a FSBO yard sign while your home is on the MLS.<\/p>\n Share your home across social media \u2014 and ask your friends to share, too.<\/p>\n Try these strategies for a successful open house<\/a> event:<\/p>\n If your marketing is successful, your next step will be to show the home to prospective buyers. Welcome to the busiest phase of the home sale process.<\/p>\n According to Grable, a major reason some FSBO sellers switch to an agent is that they underestimated the time, energy, and expertise needed to manage this crucial step.<\/p>\n To manage the logistics of showings:<\/p>\n If you\u2019d rather not be present for every showing, consider using a lockbox<\/a> with a code to let buyers\u2019 agents enter the house. This is standard industry practice among agents. To ensure you\u2019re working with someone legitimate, use Google<\/a> or sites like arello.com<\/a> to check their real estate license number.<\/p>\n With unrepresented buyers, plan to be on the property for the showing. During a showing, we recommend you:<\/p>\n Grable always recommends that a seller not be present for showings if at all possible. Let the buyers look around the house freely and imagine themselves living there.<\/p>\n You\u2019ve got your first offer \u2014 congratulations! Before signing anything, Grable recommends thoroughly reading through the offer and noting not just the offer price, but if there will be a mortgage, and when the closing date will be. Remember to take your time and be prudent when responding to offers.<\/p>\n Here are key considerations when considering an offer on your Utah home:<\/p>\n In Utah, a residential property seller is generally required to disclose<\/a> the condition of the home to the buyer. This form is called a Utah Seller\u2019s Property Condition Disclosure<\/a>. It needs to be filled out, signed by the seller, and given to the buyer prior to closing.<\/p>\n Whether required by law or not, some sellers may prefer to provide the disclosures before an offer has even been presented so that a prospective buyer is more informed beforehand and less likely to withdraw from a deal later on.<\/p>\n In an agent-assisted sale, your listing agent would likely provide you with the required disclosure form(s). However, as a FSBO seller, you can find the form online.<\/p>\n What will you be asked? In Utah, you can expect to disclose any significant defects or issues you\u2019re aware of concerning:<\/p>\n If in doubt about a problem with the home\u2019s condition, most top real estate agents would recommend you disclose it. If you know of an issue and choose not to disclose a major problem, and that defect is later discovered, you could be held liable for damage or subsequent costs.<\/p>\n Grable calls the Seller\u2019s Property Condition Disclosure \u201cthe do-not-get-sued document.\u201d She recommends disclosing everything that you know about the house so the buyer can\u2019t hold you liable for something later on.<\/p>\n Time to button up that deal. While some states require that FSBO sellers hire a real estate lawyer<\/a> to help close their sale, Utah does not.<\/p>\n However, it\u2019s still a good idea to invest in the services of an experienced attorney as you close one of the biggest and most complex deals of your life. By doing so, you\u2019ll minimize your legal and financial risk, plus simplify the process for yourself.<\/p>\n Real estate attorney fees<\/a> can vary depending on location and how much help you want or need. In Utah, they generally cost $298 per hour, well worth it for professional guidance in closing one of life\u2019s largest legal transactions.<\/p>\n<\/div><\/div><\/div><\/section> On your FSBO journey, watch out for these major pitfalls:<\/p>\n \u201cOne of the most common errors FSBO sellers make when selling a home in Utah is pricing the home incorrectly, which can delay or even kill a deal,\u201d says Grable. \u201cUtah is a non-disclosure state \u2014 none of the home sale data is disclosed \u2014 so FSBO sellers often price their home too low or too high without using the help of a top agent.\u201d<\/p>\n Grable adds that another common mistake that FSBO sellers make is not marketing their home to enough potential buyers so it sits stale on the market.<\/p>\n \n\n\n\n\nPros of selling a house by owner<\/h2>\n
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Cons of selling a house by owner<\/h2>\n
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Steps to sell a house by owner<\/h2>\n
1. Prepare your house for sale<\/h3>\n
Indoors<\/h4>\n
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Outdoors<\/h4>\n
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2. Do the homework necessary to set a competitive price<\/h3>\n
Conduct your own \u201cCMA Lite\u201d<\/h4>\n
Start with an online home value estimate<\/h5>\n
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Narrowly filter your search for comps<\/h5>\n
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Use a site like Zillow to collect your data<\/h5>\n
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Invest in an appraisal<\/h5>\n
Make sense of the research<\/h5>\n
3. Photograph your home<\/h3>\n
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4. Create a detailed, compelling listing<\/h3>\n
Tell a story with your description<\/h4>\n
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Don\u2019t skimp on the property details<\/h4>\n
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5. List your home online<\/h3>\n
Pay an agent to list your home on the MLS<\/h4>\n
Use a FSBO platform with an MLS option<\/h4>\n
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Not willing to pay for the MLS?<\/h4>\n
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6. Market your home<\/h3>\n
Place a nice FSBO sign by the road<\/h4>\n
Share on social media<\/h4>\n
Hold an open house<\/h4>\n
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7. Manage showings<\/h3>\n
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Should you be present for showings?<\/h4>\n
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8. Evaluate offers, negotiate a deal, and make disclosures<\/h3>\n
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Property condition disclosure<\/h4>\n
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9. Close the sale \u2014 with professional help<\/h3>\n
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FSBO mistakes to avoid in Utah<\/h2>\n
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