Listing on the MLS Without a Realtor: A Seller’s Guide

How much does a flat fee MLS service cost?

Basic flat-fee MLS packages can cost between $100 and $500, depending on the company and the level of service you choose. A typical first-level package usually includes a 6-month listing on your local MLS and allows you to upload a limited number of photos.

More comprehensive flat-fee MLS packages can cost up to $5,000, which may include professional services. These higher-tier plans might offer extras like:

• Agent assistance with marketing and negotiations
• Contract forms and seller disclosures
• Help with pricing strategy
• Virtual tour uploads or virtual staging
• Phone or email support from a licensed broker

Some MLS services offer an à la carte menu of add-ons, so you only pay for the extras you need. For example, a basic package may only allow six or eight photos, but for another $100, you can upload up to 25 photos or the maximum the local MLS allows.

Keep in mind that while you’ll avoid paying a listing agent’s commission, you may still want to offer a buyer’s agent commission. Because of recent rule changes, it is no longer an automatic requirement, but offering this concession can help you attract more potential buyers, especially in a slow market. This seller assist can cost 2.5% to 3% of the home’s price.

How to select a flat fee MLS service

Not all flat-fee MLS companies offer the same level of quality or support. To choose the right one for your sale, consider these key factors:

• Local MLS access: Make sure the service can list your home on the correct MLS for your region.
• Clear pricing and plan details: Look for transparent pricing with no hidden fees or fine print.
• User-friendly process and interface: A good flat-fee MLS company will provide an easy-to-use, intuitive website.
• Customer support availability: If you need help during the process, the company should allow you timely access to someone knowledgeable.
• Online reviews: Look at third-party reviews to gauge reliability and real-world customer satisfaction.
• Contract terms: Read the fine print on your listing agreement. Some services may charge fees if you cancel early or decide to work with a Realtor later.

Examples of flat fee MLS service companies

If you’re looking to get your home on the MLS without a full-service Realtor, several well-known companies offer flat fee MLS services in multiple states. These platforms let you access the MLS while avoiding traditional listing agent commissions:

• Beycome: Beycome offers traditional flat-fee packages in 13 states ranging from $99 to $399, and a $599 concierge service requiring a 1% fee at closing.
• Homecoin: Starting at $95, this platform is available in 22 states and allows sellers to list on the MLS with free extras and fee-based professional add-ons.
• Houzeo: Available in most states, Houzeo offers three high-tech packages ranging from $199 to $299 but also charges a fee (0.5%–1.25%) at closing.
• FSBO.com: Known for its $99.95 off-MLS FSBO marketplace, FSBO.com also partners with licensed brokers to provide flat fee listings nationwide for $400.
• Unreal Estate: Serving 33 states, this popular MLS company offers packages ranging from $0 to $449 and charges a 0.5% compliance fee if you close.
• ISoldMyHouse.com: Available in seven states, ISoldMyHouse.com offers two flat-fee listing plans: $299 (fewer Photos) and $399 (more photos).
• Listed Simply: Serves five states with packages from $149 to $379. There’s also an MLS + paperwork package for $149 upfront and an added flat fee at closing.
• List With Freedom: Offers MLS listing services in almost all states with packages ranging from $89 to $395, plus a fee of 0.5% to 0.25% of the sale at closing.
• FlatFeeGroup.com: A network of independent brokers offering flat fee MLS services by state. Fees vary by location and your selected level of service.

Many of these flat-fee MLS companies also sell yard signs and other marketing supplies as a separate purchase option. For example, you might pay an additional $50 for a professional yard sign and $25 for color flyers. Some sell key lock boxes and real estate riders, smaller signs that go on top of your for sale sign (e.g., Open House, 5 Bedrooms, Swimming Pool, Great Views.)

In addition to these national or regional platforms, you can also find local flat-fee MLS providers in your city. Many independent brokers offer market-specific packages and tailored services designed for your area. It’s best to shop around and compare pricing, MLS coverage, and available features before choosing a provider.

Why listing on the MLS is so important

Getting your home on the MLS dramatically increases your property’s visibility. That’s because:

• The MLS feeds into major real estate platforms like Zillow, Redfin, and Realtor.com.
• Buyer agents rely on the MLS to find and share listings with their clients.
• It signals a “legitimate” listing, which helps build trust with buyers.
• Statistically, nearly half of all homebuyers start their search online

Without the MLS, you’re limited to platforms like Craigslist, Facebook Marketplace, or FSBO-specific sites, which don’t have nearly the same reach or credibility. If you want a fast sale at market price, being on the MLS is a major advantage.

Risks of listing on the MLS without a Realtor

Going the flat fee route means you’re skipping full-service representation, which comes with some tradeoffs. Here are a few risks to be aware of:

• Incorrect pricing: Without local market insight, it’s easy to price your home too high or too low.
• Limited support during negotiations: You’ll be on your own when fielding offers or counteroffers.
• Paperwork and legal exposure: Mistakes in contracts or disclosures can lead to delays — or worse, costly legal issues.
• Reduced buyer interest: Some buyer agents may be hesitant to work with FSBO sellers, fearing added complexity.
• Time commitment: FSBO involves handling all aspects of the sale, from marketing and showings to negotiating offers and managing paperwork.
• Potential for lower sales price: According to the National Association of Realtors, FSBO homes sell for a median price of $310,000, far lower than the median selling price of all homes, which is $435,000.

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Alternatives to listing on the MLS without a Realtor

Listing on the MLS without a Realtor isn’t your only option if you want to sell without paying full commission. Depending on your goals, timeline, and comfort level, here are a few alternatives:

• Full FSBO: Skip the MLS entirely and market your home through FSBO websites, social media, or yard signs. This works best in active markets or when you already have a buyer lined up, but it drastically limits your reach.
• Discount or limited-service broker: Some brokers offer discount services, like an MLS listing, pricing advice, or negotiation help, without charging a full commission.
• Sell to a cash buyer: You can bypass the MLS altogether by requesting a cash offer from an investor or iBuyer. These sales are usually quick, but the offer will be lower than market value.

If you’re unsure, consult with a Realtor

Your home is likely your largest asset. If you’re on the fence about selling buy owner, it doesn’t cost anything to talk to a real estate agent. What’s more, finding a trusted, expert agent doesn’t need to take a lot of time or effort. HomeLight’s free Agent Match platform can connect you with top-rated Realtors in your market.

We analyze over 27 million transactions and thousands of reviews to determine which agent is best for you based on your needs. To get started, simply tell us a little about your home and selling plans. Even if you still decide to sell by owner, you’ll know you explored all your options.

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