10 Red Flags to Avoid Roofing Scams

2. Large upfront payment

While it’s normal for roofers to ask for a deposit, be cautious of contractors who demand a large upfront payment. A typical deposit should be around 10%-20% of the total project cost. Paying too much upfront can leave you vulnerable if the contractor decides to disappear with your money. Swindle says this is one of the most prevalent tactics used by scammers in the roofing industry.

“Demanding large upfront payments is a significant red flag because it often leaves homeowners vulnerable to losing money if the contractor fails to complete the work or performs substandard work. Scammers may disappear with the upfront payment, leaving the roofing project unfinished.”

3. Storm chasers

After a severe storm, “storm chasers” might come to your area offering quick fixes. These roofers are often from out of town and might do shoddy work, then disappear.

“They often target areas recently affected by severe weather, claiming to offer quick and discounted repairs,” Swindle warns. “They may also mimic the branding and names of reputable local companies to confuse homeowners.”

Some of these uninvited door-knockers may not even be roofers and are actually attempting to pull off roof insurance scams or hail damage roof scams. Always verify the legitimacy of any contractor, especially after a storm.

4. No written estimate

A professional roofer will provide a detailed written estimate that includes the scope of work, materials to be used, project timeline, and costs. If a contractor is unwilling to put this information in writing, it’s a red flag.

“Without a written estimate or a detailed contract, homeowners have no formal reference for the agreed work, costs, and project timeline, which can lead to unexpected charges and disputes,” Swindle cautions. “To avoid these pitfalls, homeowners should insist on a detailed written estimate and a contract that clearly outlines every aspect of the job before any work starts or payments are made.”

5. High-pressure sales tactics

Be wary of contractors who use high-pressure sales tactics, such as offering a significant “limited-time discount” if you sign a contract immediately. Reputable roofers will give you time to consider your options and will not rush you into making a decision.

“This tactic pressures the homeowner to make a quick decision without thorough consideration or comparison shopping,” Swindle says. “Homeowners can protect themselves by insisting on taking time to think over the decision, seeking multiple estimates, and conducting background checks on the contractor.”

6. Unsolicited offers

If a roofer shows up at your door offering their services after claiming to notice issues with your roof, be cautious. While it’s possible they are legitimate, this is a common tactic used by scammers to find quick jobs. Always verify their credentials and get a second opinion.

Some scammers will tell you that they were repairing a roof in the neighborhood and happen to have leftover materials they can apply to your roof for a low price. This is another bright red warning flag.

7. No contract or vague terms

A reputable roofer will provide a clear, detailed contract outlining the scope of work, materials, timeline, and payment schedule. Avoid contractors who either don’t offer a contract or present one with vague terms. This can lead to misunderstandings and disputes later on.

8. Unexpected additional costs

Be wary of roofers who frequently come up with additional costs after the project has started. While unforeseen issues can sometimes arise, a professional roofer should be able to identify most potential problems during the initial inspection and include them in the estimate.

“If unexpected costs arise, homeowners should request a detailed explanation and justification for the additional charges,” Swindle recommends. “They should compare these additional costs with industry standards and seek a second opinion if necessary. It’s important to have a clause in the contract that addresses how unforeseen expenses will be handled to avoid surprise charges.”

9. Inadequate or questionable communication

Effective communication is key to a successful roofing project. If a contractor is difficult to reach, doesn’t return calls promptly, or fails to provide clear answers to your questions, consider it a red flag. Poor communication can lead to unmet expectations and unresolved issues.

10. Negative reviews or lack of references

Always check reviews and ask for references from past customers. If a roofer consistently has negative reviews or cannot provide references, it’s a sign that they may not deliver quality work. Don’t hesitate to contact references to ask about their experience.

A company with little to no presence on major review sites is another red flag. Swindle says potential clients regularly search for reviews about his business on platforms like the Better Business Bureau (BBB), Google, and professional services sites like Angi. A legitimate and transparent roofing company will maintain a prominent online review presence and address any customer complaints openly and honestly.

How roofers can take advantage of customers

While most roofing contractors are trustworthy professionals, Swindle says there are always a few bad apples who try to take advantage of unsuspecting customers. Here are some additional insights he shares to help protect you when your roof needs to be repaired:

• Cutting corners on materials: Some dishonest roofers might use lower-quality materials than promised to cut costs, which can result in a roof that doesn’t last as long as it should. Ensure that the materials listed in the contract are being used.
• Overcharging for services: Some contractors might inflate the cost of materials or labor. The average cost of roofing materials can range from $100 to $150 per square, but dishonest roofers might charge you $200 or more per square for the same materials. Similarly, labor costs typically range from $1.50 to $3 per square foot, but some roofers might charge $4 or more per square foot without justification. This can result in overcharges of $1,000 to $5,000 or more on an average roof replacement.
• Misleading warranty terms: Be clear about the warranty terms on both the materials and workmanship. Some roofers might promise a warranty but then make it difficult to claim by having numerous exclusions or requiring unrealistic maintenance practices.
• Inadequate or no cleanup: A professional roofer should include cleanup in their service. Some might leave debris, nails, and other materials around your property, causing potential harm and extra work for you.

How homeowners can report a roofing scam

If you encounter a roofing scam, Swindle recommends reporting it to local law enforcement, the Federal Trade Commission (FTC), and the Better Business Bureau.

“Homeowners can also contact local or state consumer protection offices. Additionally, industry associations like the National Roofing Contractors Association (NRCA) can provide guidance and resources,” he says.

Swindle suggests homeowners can also consider contacting local media or using social media platforms to warn others in the community about the scammer’s practices.

Bottom line: Legitimate roofers are transparent

In closing, Swindle recommends you select roofers with a long-standing presence in your community. Established companies are more likely to provide quality work and honor warranties.

“Always do your due diligence, ask the right questions, and trust your instincts. Remember, a reliable roofer will be transparent, communicative, and committed to providing quality service,” Swindle says.

If you’re not sure where to start, HomeLight suggests you contact a top real estate agent for recommendations. Seasoned local agents often have a network of trusted professional contractors. A referral from a connected agent can help you choose a trustworthy roofing contractor and avoid being taken advantage of.

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